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Sr. Manager, Marketing
ComcastCentennial, United Statesfull_timeVerifiedPosted 19 Feb 2025
💰 $173,121/yr($115,414/yr – $173,121/yr)
About the role
Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)
The Streaming, Broadacast & Advertising (SB&A) division from Comcast Technology Solutions, offers rich video experiences across every screen with product solutions that let you manage, publish, distribute, and monetize content.
Position Overview
We are seeking a dynamic and experienced Senior Marketing Manager to join our team. The Sr Marketing Manager will work closely with cross-functional teams, including corporate marketing, product management, sales, external partners and customers.
This role will focus on driving the marketing strategy for our GTM across our product portfolio including D2C, Linear origination, VOD distribution and Advertising.
Occasional travel is required to key customer locations, trade shows/industry events and other Comcast sites.
This position is located in Denver, CO.
Job Summary
Comcast Technology Solutions offers one of the most complete portfolios of products and services available to Advertisers, Content Providers, MVPDs and Technology Providers. Our solutions marry the quality of broadcast delivery with the dynamic flexibility of digital distribution.The Streaming, Broadacast & Advertising (SB&A) division from Comcast Technology Solutions, offers rich video experiences across every screen with product solutions that let you manage, publish, distribute, and monetize content.
Position Overview
We are seeking a dynamic and experienced Senior Marketing Manager to join our team. The Sr Marketing Manager will work closely with cross-functional teams, including corporate marketing, product management, sales, external partners and customers.
This role will focus on driving the marketing strategy for our GTM across our product portfolio including D2C, Linear origination, VOD distribution and Advertising.
Occasional travel is required to key customer locations, trade shows/industry events and other Comcast sites.
This position is located in Denver, CO.
Job Description
Key Responsibilities:
- Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape in the B2B sector.
- Strategy Development: Develop and implement comprehensive marketing strategies for our SB&A product portfolio.
- Product Positioning: Define product positioning and messaging that differentiates our services in the B2B market.
- Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, and traditional media.
- Sales Collateral: Create and maintain sales collateral, including one-sheets, case studies, and white papers to support the sales team.
- Industry Events: Plan and coordinate participation in industry events, trade shows, and conferences to promote our services and generate leads.
- PR Campaigns: Develop and execute PR campaigns to enhance brand visibility and reputation in the industry.
- Collaboration: Work closely with product, sales, and engineering teams to ensure alignment and support for marketing initiatives.
- Performance Tracking: Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
- Content Creation: Develop compelling content for marketing materials, including brochures, presentations, and online content.
- Customer Engagement: Engage with customers to gather feedback and insights to inform product development and marketing strategies.
Qualifications:
- 5+ years of experience in product marketing, preferably in the streaming video, OTT, broadcast or digital media industry.
- Strong analytical skills, excellent communication and presentation skills, and proficiency in marketing tools and platforms.
- Education: <
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