Sr Manager, Global Brand Marketing - Hot Wheels

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Hot Wheels Global Brand Marketing team is responsible for creating and executing global brand building strategies that will excites and empower vehicle lovers at every stage of life, from kids to adults. Guided by our “Challenge Accepted” spirit, we create Brand and line strategies that inspire kids to chase their dreams, while thrilling fans of all ages with action-packed products and experiences. In close partnership with Design, Product Development, and Commercial teams, we develop iconic products that captivate a broad consumer range across the globe.

We also develop Global Marketing campaigns for our brands, all while factoring in the business management of managing the global P&L and ensuring our products meet our financial objectives. Marketing serves as the connective tissue between our other cross functional design and development partners, finance, our commercial teams and many others.

Job Description

The Opportunity: 

The Senior Manager, Hot Wheels Global Brand Marketing located in El Segundo, CA will work closely with the Director, Global Brand Marketing managing a segment(s) of the overall Hot Wheels business. This includes (but not limited to) new product development, pricing, packaging, and creation of marketing materials to support global strategies developed by Sr. Manager and segment and brand leadership.

What Your Impact Will Be: 

• Develop overarching segment strategies for the global strategic plan (BDO) through market analysis and stakeholder input;
• Lead the day-to-day line development for assigned brand segments with cross-functional teams and manage to key milestones while meeting margin and line rationalization targets;
• Manage financial targets, segment forecasts and P&L, as it relates to assigned segment(s);
• Strategically develop global brand-building activities and global marketing tools, including product advertising, and development of content with internal and external groups.
• Delivery of global growth by collaborating with key subsidiaries to incorporate global market needs and feedback into the line development
• Managing and developing direct report(s)

Qualifications

What We’re Looking For: 

• Minimum 8+ years (6+ years with MBA) experience in consumer or brand marketing
• Prior leadership experience in marketing/brand management including managing multi-disciplinary cross-functional teams
• Demonstrated strategic planning skills
• Prior product development experience required
• Proven analytical and conceptual skills
• Excellent written/verbal, time management and quantitative/analytical skills
• Experience managing direct reports

Personal Attributes Required:

• Excellent analytical and project management skills. Must be able to analyze business data, determine solutions, make recommendations and carry out actions in effective manner
• Ability to drive change and results through influential leadership skills
• Demonstrated strong presentation skills with a persuasive nature
• Proven ability to effectively manage multiple projects in a dynamic environment
• Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items.
• Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Entrepreneurial mindset & self-starter

The annual base salary range for this position is between $140,000 and $175,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company ai