Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:

New York, NY

Associate Manager, Digital Consumer Marketing - Site Marketing | Consumer Revenue

Why is the Associate Manager, Digital Marketing important?

Reporting to the Manager, Digital Marketing, this team is charged with driving acquisition, engagement, monetization, and consumer revenue growth through full site funnel optimization. The Associate Manager is a critical member of the team responsible for overseeing the execution of our owned and operated marketing strategy for some of our biggest brands across the website, app, and digital marketing platforms. Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands – regardless of platform. The Associate Manager will play a key role in helping to grow and monetize our digital audience through an iterative, data-driven test-and-learn approach. 

The Position:

The Associate Manager will be responsible for overseeing the end-to end execution of the Consumer Revenue marketing efforts, owning the process from campaign set-up to QA. The Associate Manager will partner with the Marketing Manager to develop successful site full funnel marketing campaigns to grow acquisition through improved go-to-market strategy, A/B testing, and optimizations. The Associate Manager will collaborate cross-functionally with Consumer Revenue, Product, Edit, Audience Development, Data Science, and Creative teams to launch 360 degree digital marketing campaigns. A successful candidate will be an organized team player who can communicate and collaborate across departments and levels of the organization to assist with the deployment of marketing campaigns that maximize ROI and optimize user experience.

The Associate Manager will:

• Own end-to-end site full funnel marketing campaign execution from set-up to QA for subscription acquisition.

• Responsible for campaign measurement, reporting, and budgeting of daily performance and A/B testing against relevant KPIs and team goals of acquisition, CVR, engagement, and revenue. 

• Play a key role in growing and monetizing our identified and paid digital audience through an iterative, data-driven test-and-learn approach including segmentation, price testing, paywall testing, and order page/post-purchase optimizations.

• Communicate channel and campaign performance on a daily, weekly, and monthly basis to cross-functional partners and key stakeholders. 

• Partner with the Creative Department in the project management and creative strategy (briefing, tracking, and delivery) of all digital campaign assets. 

• Collaborate with Marketing Manager and Editorial Brand Leads to maintain a consistent brand voice on site, organic social, email, app, and newsletter assets.

• Project manage Marketing Operations Agency and Product team to ensure successful end-to-end site campaign set-up, deployment, and QA.

• Assist with the development of marketing and go-to-market test strategy for some of our biggest brands, with focus on brand tentpole moments.

• Keep your finger on the pulse of the competitive and market landscape to help identify and recommend marketing opportunities. 

• Assist with ad-hoc written and analytical requests. 

• Maintain internal marketing line calendar and marketing operations launch calendar.

Skills required:

• Minimum of 1 to 3 years of relevant digital marketing, growth marketing, or subscriptions marketing experience as an individual contributor in a publishing, advertising, ecommerce or retail organization

• Grasp of direct response marketing tactics that drive engagement and consumer purchases.

• Analytical and data-driven

• Familiarity with A/B testing

• Careful attention to detail

• Ability to learn quickly and adapt to a fast-paced environment 

• Ability to prioritize, multi-task, and work independently when necessary