VP Channel and Partnership Development
VeleraAbout the role
Join the People Helping People
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
Basic Function
As the Vice President of Channel and Partnership Development, you will lead Primax’s go-to-market strategy for core banking and payments solutions, driving revenue growth through strategic partnerships and direct sales to financial institutions. This executive-level role is responsible for expanding our footprint in the community banking ecosystem by cultivating high-impact relationships. and financial institutions. You will oversee the full sales lifecycle, from market strategy and partner engagement to contract execution and go-to-market planning—while mentoring a high-performing sales team and collaborating cross-functionally across the organization.
Essential Functions & Responsibilities
- Strategic Leadership
- Build and execute the national sales strategy for core banking and payments solutions.
- Drive revenue growth by identifying, developing, and closing new business opportunities with financial institutions and strategic partners.
- Lead forecasting, pipeline development, and performance tracking to meet or exceed annual revenue targets for core sales.
- Partnership Development
- Build and manage strategic relationships with core banking vendors and technology partners.
- Oversee the end-to-end partnership lifecycle, including outreach, negotiation, onboarding, and go-to-market execution.
- Collaborate with internal stakeholders (product, legal, compliance, marketing) to align partnership goals with business objectives.
- Market Expansion & Brand Positioning
- Represent Primax at industry events, conferences, and state league meetings to enhance brand visibility and thought leadership.
- Serve as a trusted advisor to financial institutions, offering tailored solutions that address their evolving needs.
- Operational Excellence
- Ensure seamless handoff of new clients to account management teams for long-term relationship success.
- Maintain accurate CRM records and provide executive-level reporting on sales performance and market trends.
- Stay current on industry regulations, competitive dynamics, and emerging technologies.
Physical Demands
- While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear.
- Specific vision abilities required by this job include close vision.
- Ability to occasionally lift/move up to 25 pounds.
- Individuals with a disability who are otherwise able to perform the essential functions of the job may request a reasonable accommodation through the Human Resources department.
About Velera
At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!
Pay Equity
$154,700.00to
$201,100.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program
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