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Marketing Director, Basic Books Group
Hachette Book GroupNew York City, United Statesfull_timeVerifiedPosted 23 Mar 2026
💰 $140,000/yr($110,000/yr – $140,000/yr)
About the role
SUMMARY:The Basic Books Group is a division of Hachette Book Group dedicated to making the world smarter by publishing works of serious non-fiction by expert authors. The group includes Basic Books, Seal Press, PublicAffairs, Bold Type Books, Basic Venture, and Basic Liberty. We are seeking a dynamic, experienced, and digitally savvy Marketing Director to develop, lead, and oversee all aspects of marketing strategy for roughly one hundred non-fiction titles per year, as well as extensive backlist marketing initiatives. The Marketing Director will manage the annual marketing budget in conjunction with the Publicity Director; interface with Hachette’s sales department on all aspects of the go-to-market process and on frontlist and backlist promotions; actively participate in the acquisitions process; and manage the marketing department team. The successful candidate will have a strong background in working with top experts and a passion for bringing a diverse range of serious ideas to a wide audience of readers and consumers. This position reports to the President and Publisher, Basic Books Group. ESSENTIAL DUTIES AND RESPONSIBILITIES:
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our
- Develop and oversee title-specific marketing campaigns across Basic Books Group’s six imprints, serving as a primary point of contact for authors and agents through the entire campaign cycle.
- Develop and execute preorder campaigns, advertising plans, influencer and organizational partnerships, and platform-specific social media strategies for relevant titles to drive sales.
- Develop and oversee Basic Books Group’s academic marketing strategy.
- Develop and execute strategic plans for ongoing marketing on Basic Books Group’s backlist.
- Develop programs for direct-to-consumer outreach in core publishing categories in concert with Hachette’s central marketing strategy department.
- Develop and execute brand marketing initiatives, including for imprint-specific and group-wide social media channels, newsletters, and websites, to increase brand awareness, audience growth, and sales.
- Supervise the marketing department (currently comprising two marketing managers and a marketing assistant).
- Formulate and execute best practices for metadata on both frontlist and backlist titles.
- Edit and oversee process for fact sheets and in-house materials for all sales meetings, and oversee preparation for presentations to sales department.
- Review and provide feedback on proposals in acquisitions meetings.
- Interact with sales department on all promotions.
- Work with the special sales team to develop organizational sales opportunities.
- Manage Basic Books Group’s presence at trade and regional shows and academic conferences.
- Participate in inventory and first print decisions.
- 8+ years of marketing experience, with a record of success in developing successful marketing campaigns for serious non-fiction titles, including effective preorder and digital marketing campaigns.
- Demonstrated ability to think strategically, creatively, and proactively about title-specific campaigns and imprint-level initiatives.
- Strong leadership and budget management skills, and experience managing and mentoring staff effectively.
- Robust understanding of social media marketing, metadata and keywords best practices, and SEO.
- Thirst for knowledge about consumers and the market and interest in exploring new audiences, platforms, and tactics for reaching readers.
- High level of professionalism and excellent written and verbal communication and presentation skills.
- Impeccable organizational skills and attention to detail.
- Ability to succeed in a fast-paced, dynamic work environment and to work effectively and collaboratively in a team setting.
- Broad familiarity with, and genuine interest in, nonfiction subject areas and publishing categories.
- Demonstrated understanding of and an appreciation for the ideas of diversity, equity, and inclusion.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our
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