Communications & PR Assistant Manager

Company Description

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.  

Job Description

Position Summary

The Communications & PR Assistant Manager plays a key role in supporting the development and execution of domestic and international public relations initiatives. This role will monitor and report on media coverage, track industry news and trends, write and deliver press materials including press releases, key messaging and pitches, host media on the ground in Aspen and Snowmass, and manage PR-related administrative tasks, all while maintaining a proactive, creative and results-driven approach. This position collaborates cross-functionally across marketing, hospitality, mountain operations and all of Aspen One’s business units, as well as with representatives from outside organizations in the planning and coordination of self-directed PR projects. This position reports to the Director of Communications.

The budgeted salary range for this position is $58,656- $73,320. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline 

Applications for this position will be accepted until January 31, 2025.

Essential Job Functions

• Host media in-resort, including developing itineraries, working with internal and external partners to develop full-scope hosted visits
• Provide administrative support, including maintaining media lists, handling press inquiries and managing calendars
• Develop press materials including press releases, media pitches, announcements, key messaging, media kits, briefing books and more
• Provide media and key messaging support for company events and initiatives, assist in creating PR plans and strategies
• Maintain ongoing pulse of media landscape including local, regional, and national markets as well as across relevant beats such as travel, outdoor & ski, sustainability, business.
• Build and maintain targeted media lists, and nurture relationships with key reporters
• Work proactively on media outreach and pitching. Represent the company’s voice when working with media
• Track media coverage and compile monthly reports on PR campaign performance. Monitor and analyze effectiveness of PR campaigns and regularly communicate insights to management
• Collaborate and support work with external stakeholders including local and state tourism organizations, external PR agencies, local businesses, event partners, professional societies.
• Serve as project manager support for the PR team, helping to funnel requests in and work cross-functionally with other teams to maintain PR support across the business
• Other duties as assigned

Qualifications

Education & Experience Requirements         

• Bachelor's degree in public relations, communications, marketing or related field required
• 3-5 years of experience in the field of public relations, communications or relevant marketing

Knowledge Skills and Abilities

• Strong project management and organizational skills, proactive ownership of projects and tasks
• Working knowledge of media platforms, industry news outlets and trends, how to pitch media
• Experience working successfully in teams or as part of a cross-functional initiative
• Experience working with Microsoft Office – Word, PowerPoint, Excel
• Strong copywriting and editing proficiency, familiarity with AP style
• Communications expert with skills in written and oral communication
• Ability to coordinate with multiple stakeholders across a variety of projects
• Finely tuned listening skills
• Ability to develop and maintain lasting media relationships
• Skiing ability preferred.
• Availability to work evenings and occasional weekends during busy season hosting periods.
• Potential for domestic and/or international travel based on team operations.

Additional Information

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements.
• No adverse or hazardous conditions.
• Not required, but preferred to be able to lift, push or pull 25 lbs. individually or with assistance

Job Benefits 

This position is classified as a regular full-time position eligible for the following benefits: 

Enrollment dates differ across the various programs.   

• Health, Dental and