Installed Base Field Marketing Manager

Join us in bringing joy to customer experience.  Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.   

Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves. 

Overview: 

The Five9 North America Field Marketing team is looking for a Field Marketing expert to own field marketing strategies within the company’s installed base. Serving as the bridge between Customer Success, Customer Advocacy & Engagement, Account Management, and Marketing, this rockstar marketer must understand Five9’s corporate initiatives and support via a growth plan for key account engagement and customer expansion. They will adopt a "customer marketing leader" approach to craft and execute a customer marketing plan that effectively addresses these priorities through a blend of digital, in-person, and exclusive "white-glove" marketing initiatives. 

This role will own the customer field marketing strategy and report to the VP of North America Field Marketing. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement and sales pipeline. 

Key Responsibilities: 

• Responsible for coordinating and setting installed base growth marketing direction with input from customer success, account management, and other key internal stakeholders for the installed base. 

• Drive a strong, customer-centric approach collaborating with customer success, account management, and marketing team to align the installed base marketing plan to meet customer growth and net revenue retention goals. 

• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed customer expansion objectives, leveraging a mix of events, digital, and white-glove experiences. 

• Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with key accounts and their impact on expansion initiatives. 

• Partner with our account directors and customer advocacy teams to optimize customer engagement with the goal of generating expansion opportunities. 

• Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan. 

• Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9. 

• Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand upsell/cross-sell opportunities. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or related field. 

• 5+ years of experience in field marketing/demand generation/customer marketing in B2B software technology space. Experience working in a matrixed, global organization is a plus. 

• Experience creating and deploying account based marketing strategies that engage and convert key customer accounts. 

• Proven experience delivering, accelerating, and expanding install base opportunity growth targets through regional marketing while managing multimillion-dollar budgets. 

• Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication. 

• Strong knowledge of Sales