Product Marketing Manager- Monetization Product- Close Loop E-commerce - SJC

About the Team:

Monetization product-close loop direction is the advertising product dedicated for TikTok Shop merchants/brands to grow their business on TikTok.

TikTok Shop is an innovative new shopping feature that enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab of the TikTok app). Now TikTok Shop is available in SEA, UK and US.



About the Role:

You'll bring an understanding of advertising, a knowledge of the competitive landscape, and a passion for storytelling to this highly collaborative role. Your experience, knowledge, and focus will make you the champion for your products, both internally and in the market.



Responsibilities:

1. Partner closely with sales team to deeply understand businesses' pain points, form business requirements and prioritize solutions to influence the direction of product development.

2. Partner with cross-functional teams to develop and execute regional programs and initiatives.

3. Partner with PMM and sales teams to build an understanding of close-loop E-commerce products and leverage these products to achieve customer goals.

4. Define go-to-market strategy for close-loop E-commerce products. Instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy.

5. Prioritize, distill and surface market intelligence to shape future advertising products.

6. Work with the growth team to drive close-loop E-commerce ads growth