Digital Marketing & Acquisition Analytics - AVP

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 41 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence, and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career a place for people to learn, achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.

Morgan Stanley Wealth Management is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to clients who preferred a self-directed trading and investment solution and added younger, high-potential, and digital-savvy clients to the client mix. This has created a rich and robust dataset of clients which is a competitive advantage and allows us to deliver value across a full-service relationship to our clients.

Morgan Stanley Wealth Management Analytics & Data (A&D) owns all the management reporting, customer and product behavior insights, and predictive modeling in support of Wealth Management, Banking, and Marketing. The A&D Team is searching for an Assistant Vice President, Digital Marketing & Acquisition Analytics who will partner with the internal marketing teams by leading digital marketing analytics to support data-based decision making, crafting strategy, and driving outcomes. This role will directly report to the Vice President, Digital Marketing & Acquisition Analytics. 

This role will be responsible for investigative analytics, targeting & segmentation, measurement, and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels. The person will be responsible for segmenting our client base to understand their profiles and needs to enable a personalized digital experience. The candidate will champion the evolution of data and analytics capabilities and strategies with a disciplined test & learn approach to drive insights and actionable business outcomes. The person will partner with internal marketing teams to develop analytical capabilities that will drive audience-based targeting and create look-alike audiences of the firm’s prioritized customer segments.

The candidate must have deep expertise in marketing and digital analytics with a strong focus on delivering use-cases and solutions at speed and scale to solve business problems and deliver value to our clients. The person must be a strategic thought leader with strong business acumen with the ability to collaborate with multiple stakeholders across the firm – Marketing, Analytics & Data, Media Agency Partners, Finance and Technology to drive business results.

Responsibilities:
•Lead project management function across teams to streamline reporting and integrate analytic tools (e.g., Media Mix Modeling / Last Touch Attribution / Multi Touch Attribution) into existing media decision-making frameworks
•Investigative analytics, targeting & segmentation, measurement, and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels
•Build robust reporting and insights to understand the conversion and assets driven by media investments by channel to measure impact and optimize future investments
•Expand and enhance digital media acquisition analytics with a disciplined Test & Learn approach and provide personalized experiences based on audience
•Partner with stakeholders to identify and expand opportunities and use-cases that data and analytics in making business decisions
•Analyze large, complex data sets to reveal underlying patterns, correlations, and trends quantitatively
•Set up and conduct large-scale experiments to test hypotheses for different media channels (e.g., Digital Display and Paid Search) and drive business growth
•Analyze click-stream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects
•Enable real time data exchange between 1st Party consoles and key distribution platforms

Qualifications:
•Degree in Science/Engineering/Mathematics/Finance/Statistics preferred along with 3+ years of professional experience
•At least 2 years of financial services experience in data, anal