Digital Marketing Specialist

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$78,000.00 - $102,000.00

What’s the role?

We are looking for a goal-oriented Digital Marketing Specialist focusing on our Affiliate marketing channel to join our Growth Marketing Team in Brooklyn. The Affiliate team is collaborative and fast paced. We operate globally, managing 13 programs across, Awin, our Affiliate tracking provider. We partner closely with cross-functional teams to support Etsy’s overarching marketing goals. 

In this role, you will operate day-to-day affiliate tasks such as partner engagement and optimization, communications, reporting, and more. This role requires a strong balance of data-analysis, collaboration and operational responsibilities. You will work closely with cross-functional teams to ensure brand consistency and alignment with overall marketing goals. We’re looking for someone who is a self-starter, who navigates ambiguity with ease, and is always ready to deliver data-driven business solutions.

This is a full-time position reporting to the Affiliate Senior Manager. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What’s this team like at Etsy?

• The Performance Marketing team is responsible for converting new buyers and driving existing buyers to shop more frequently on the Etsy website and apps. We lead all aspects of the Global strategy and execution across a mix of demand capture and demand generation channels to deliver measurable results. This team is part of the larger Growth Marketing function within the Marketing org.

What does the day-to-day look like?

• Lead and optimize affiliate marketing programs to drive traffic, engagement and conversions

• Analyze affiliate program performance, find opportunities for improvement, and implement effective strategies

• Recruit, scale and manage affiliate relationships through our affiliate network, Awin

• Develop email marketing campaigns, to cultivate positive relationships and encourage content creation

• Assist in developing channel strategy and budget recommendation across partners to hit ROI targets and contribute to topline business growth

• High level of comfortability using engagement, data and reporting tools, including Mailchimp, Looker and Google Workspace

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 3+ years affiliate management experience (preferably in-house, agency, or network)

• Proven, measurable results in developing and growing an affiliate program

• Knowledge and understanding of affiliate tracking methods and attribution

• Ability to collaborate effectively with cross-functional teams

• Demonstrated ability to initiate and grow relationships

• Analytical mindset with the ability to interpret data and make data-driven decisions

• Strong organizational, time-management, presentation, and problem-solving skills

• Outstanding written and verbal communication skills. The ability to communicate clearly, and professionally over a variety of mediums

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