Sr. Leader, Programs and Field Sales Activation
TireHubAbout the role
Sr. Leader, Programs and Field Sales Activation
About TireHub:
At TireHub we move more than tires – we move businesses forward, support communities, and help keep America rolling. And behind it all? Our people. We call them Hubbers – because they’re at the center of everything we do. From behind the wheel to the warehouse floor, from customer calls to corporate strategy, every Hubber plays a role in something bigger than themselves. And we show up every day ready to say yes – to challenges, to each other, and to getting it done right.
Position Summary:
The Sr. Leader, Programs and Field Sales Activation lead the development, implementation, execution, and continuous optimization of TireHub’s sales and marketing programs, while owning field sales marketing activation, communication, and training strategy.
This role is accountable for translating program strategy into field execution and ensuring sales teams are equipped, aligned, and activated to deliver against key metrics including sales volume, product mix, and profitability.
This leader integrates program management, training ownership, and field activation into a single, cohesive capability that drives measurable performance outcomes across the field sales organization.
This role will report to the Sr. Director of Marketing.
When you say YES to something bigger:
- Choose your day one benefits which include a no cost health insurance option
- TireHub funded Health Savings Account
- Additional benefit options including TireHub paid short/long term disability and life insurance benefits
- Paid vacation and holidays
- Parental leave programs
- Build your financial future with 401k including TireHub match
- Access to tire discounts, perks, and so much more!
- Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.
The individual must exhibit the following core attributes of the TireHub commitment:
- Approachable - If a company could smile, we would. Instead, we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.
- Adventurous - What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.
- Relentless - We tackle our work with energy. We deliver on our commitments with enthusiasm. And we do not give up until we get to the end.
- Speedy - Speed is the currency in the tire industry. When we commit to a job, we get the job done – and we do it fast.
Role Specifics:
Program Leadership & Execution
- Leads the end-to-end lifecycle of TireHub’s sales and marketing programs, including development, implementation, execution, and administration.
- Owns program roadmap inclusive of internal and external solutions to drive customer and sales performance.
- Accountable for program ROI, performance metrics, and continuous optimization of program effectiveness.
- Develops and oversees program dealer engagement processes, tools, and materials.
- Partners with manufacturer partners to implement, monitor, and optimize joint programs.
- Collaborates cross-functionally with Pricing, Brand, Sales Operations, and Marketing to align program strategy and execution.
- Oversees program-related communications, reporting, and data distribution for field sales and customers.
Field Sales Activation
- Owns activation of all programs and mar
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