Associate Manager, Brand Marketing

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Job Purpose: 

The Associate Manager, Brand Marketing will report to the Director of Brand Marketing & Growth and help launch key Bravo series by crafting comprehensive marketing campaigns and tapping into Bravo’s passionate fandom to create brand-elevating experiences that are scalable and monetizable.  

The Associate Manager will support a highly motivated marketing team in concepting, developing and executing campaigns and experiences by working with cross-functional teams in the Universal Television Entertainment Group and external partners.   

The ideal candidate is a proactive and detail-oriented self-starter who excels in a fast-paced setting, thinks creatively and strategically, and has a strong passion for television entertainment and marketing. 

Essential Responsibilities: 

• Help develop buzzworthy, innovative and monetizable experiences (like BravoCon, Watch Party by Bravo, etc.) and 360-degree marketing campaigns to support Bravo programming and brand initiatives, including but not limited to on-the-ground activations & events, content development and licensing partnerships  

• Work collaboratively with various internal departments in executing all aspects of campaigns (brand strategy, social, digital, publicity, marketing creative and production, research, programming, legal, and multiplatform media) 

• Author promotional briefs, creative briefs, presentation decks and experience and/or campaign recap decks to be shared with internal and external partners 

• Serve as main point of contact for BM&G team-assigned projects and marketing asset requests by coordinating logistics and overseeing timelines and deliverables 

• Support the team on projects that align with and further NBCU’s key priorities and goals, including but not limited to initiatives across Sports, NBC, and with Peacock by collaborating to support broader Bravo streaming marketing initiatives 

• Contribute to the planning, implementation, and execution of revenue-driving events and/or consumer engagement promotions, activations, and partnerships with unwavering attention to detail (i.e. researching competitive landscape, brainstorming activation campaigns, and contributing to overall events calendar) 

• Liaise with external vendors and agencies as well as internal stakeholders on delivering campaign assets and facilitating approvals 

• Maintain project-specific budget tracks and manage tasks related to the department budget including processing and tracking all vendor invoices for payment, new vendor set-up, managing department related expenses 

• Coordinate logistics for meetings and presentations with internal and external parties 

• Continuously ideate, identify and share creative and strategic marketing ideas, conduct research on request and maintain a general awareness of industry trends, competitive environment, events and unique opportunities

Qualifications

Basic Qualification