CRM Marketing Manager, International

Job Description

The CRM Marketing Manager leads the strategy, execution, and optimization of lifecycle marketing initiatives, primarily through email and emerging SMS channels, while managing a team of specialists and collaborating cross-functionally to drive customer engagement, loyalty, and business growth through data-driven, personalized campaigns. 

This full – time position reports to the Senior Marketing Manager, BHI and is expected to work in a hybrid model, which currently includes Monday, Tuesday, Wednesday in-office.

What you’ll do:

Strategic Execution & Campaign Management 

• Provide supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship 
• Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals
• Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage
• Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates and retention
• Stays ahead of CRM trends, technologies, and best practices to continuously enhance strategies

Leadership & Team Development 

• Manages and mentors a team of CRM specialists, fostering professional growth and skill development 
• Provides clear direction and accountability for team deliverables, KPIs, and priorities
• Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives
• Fosters a culture of collaboration, innovation, and continuous improvement
• Provides supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship

Cross-Functional Collaboration 

• Partners with Marketing, Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives
• Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities
• Manages relationships with external vendors to optimize CRM toolsets and platforms
• Supports multi-variable testing and learning across CRM channels, sharing insights to scale successful strategies

Budget & Performance Optimization 

• Executes revenue build up for CRM function, strategy for growth and maximizing profitability
• Leads CRM budget management, ensuring effective resource allocation to maximize ROI
• Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs
• Monitors compliance with data privacy regulations and best practices across all CRM efforts

What you bring to the table:  

• Bachelor’s degree in marketing, Business, or a related field preferred
• Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail
• At least two (2) years of people management experience, with a track record of developing and coaching teams
• Strong understanding of CRM platforms (Optimove a plus), automation tools, and customer segmentation
• Experience with international ecommerce / retail markets (experience with Australian and Canadian markets a plus)
• Analytical mindset with experience creating strategic tests and implementation based on findings
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
• Strong communication and collaboration skills, with the ability to influence cross-functional partners
• Valid driver’s license and proof of insurance (this job may require driving on company time
• Knowledge of data privacy regulations (GDPR, CCPA) is a plus

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doi