Marketing Director, Life Sciences

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Summary

PatientPoint is looking for a Marketing Director who will create and execute integrated marketing communications plans to engage life science prospects and current clients. You will be responsible for successfully creating the business unit’s marketing strategy and overseeing its execution for its entire portfolio of offerings. You will design and direct multi-channel campaigns, programs and other initiatives that drive awareness of the point-of-care channel and optimize brand value. You will also be responsible for planning, organizing and equipping sales teams with marketing resources that help generate new prospects and advance existing opportunities.

What You'll Do 

• Drive alignment with business leaders on marketing strategies and tactics
• Develop a deep understanding of the needs of the target audience and buying process
• Leverage a wealth of campaign knowledge to select the right channels, design the right touchpoints and the deliver the right messages to prospects and clients
• Interface with sales to determine sales enablement needs; create resources and presentations for key use cases
• Communicate with and educate sales team regarding new and planned marketing activities
• Liaison with product team to gain full understanding of product roadmap and resulting marketing and sales enablement needs

 What We Need

• 7-10 years of direct experience in marketing or communications within a healthcare setting
• Bachelor’s degree in Marketing, Communications, Journalism, Professional Writing or relevant field
• Highly developed training, presentation and written communication skills
• Expert ability to manage projects from concept to completion
• High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
• Ability to communicate effectively with senior management
• Experience with Salesforce and/or Pardot a plus
• Deep knowledge of the healthcare industry

Base Salary Band: $99,000.00 - $156,250.00
Corporate Bonus Potential up to 10%

Compensation: At PatientPoint We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location and professional experience, which can cause your compensation to vary. The range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “Why PatientPoint?” at the end of this job description. 

 

About PatientPoint: 
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.

Latest News & Innovations: 

1. PatientPoint hosted the first-ever Upfront dedicated to Point-of-Care. Read more
2. Learn about our recent 2024 Top Workplace achievement. Read more
3. Go behind-the-scenes of PatientPoint's vibrant culture with our CEO. Read more

What We Offer: 
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint