Vans: Coordinator, Consumer Insights

The Coordinator, Consumer Insights leads Vans’ Global qualitative research capabilities with the goal of proactively identifying growth opportunities and driving a culture of consumer centricity for Vans.

In this collaborative role, you will be responsible for building and leading global primary qualitative research and panel capabilities for Vans, supporting strategic research initiatives that inform consumer facing marketing and product decisions. Your ability to generate insights and connect them to our brand ambitions will ensure connection to current and future needs of global consumers. You will work closely with global and regional cross-functional teams and be part of the global consumer insights team within Vans to deliver actionable insights.

This role requires strong interpersonal skills, high curiosity and passion for consumer understanding, excellent communication skills, and experience leveraging insights to influence business strategy.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Collaborate with business partners and team members to translate business questions into research briefs using a variety of methods to accomplish research objectives including focus groups, 1:1 interviews, digital diaries, and ethnographies.
• Support all phases and lead execution of primary qualitative research, including the design of approach, creation of discussion guides, logistical coordination, fielding, in-person or online moderation or facilitation, analysis, and creation of insight summaries of findings while ensuring insights are impactful and actionable.
• Build and maintain global consumer panel, lead process of collaborative partnership orchestration with key stakeholders to identify rotating topic exploration.
• Support management of external suppliers, including onboarding, providing feedback, and ensuring timely deliverables within scope of work.
• Source and synthesize information from secondary or syndicated research sources to enrich findings or support timely custom requests.
• Proactively identify knowledge gaps and anticipate areas for further exploration based on key business challenges to illuminate consumer needs, drive consumer empathy, and impact business performance.
• Engage directly with data and market research providers (internal and external) to ensure Vans receives required inputs for ongoing analysis.
• Provide administrative support to the Consumer Insights team.

How you will do it:

• Build intake process, and lead orchestration through close collaboration with cross-functional global and regional teams to inform ongoing learning agenda and share out of insights.
• Establish and maintain strong relationship with external vendors. Manage contracts, timelines, deliverables, and budget allocation for vendor projects. Ensure vendor’s methodologies align with Vans’ goals and standards.
• Create standardized process for ongoing qualitative research among loyalty members and consumer targets.
• Communicate insights into clear, actionable, and compelling narratives that spark action.
• Effectively manage and prioritize resear