54 Starting Line Academy: Future in Play Programme – Rotational Scheme

Department: Marketing

Employment Type: Full Time

Location: London

Compensation: £23,810 / year

Description

ABOUT 54GROUP:54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom. Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024. 

ROLE OVERVIEW:

our future in sports marketing starts here

At 54, we live and breathe sport, shaping brands, building campaigns, and creating experiences that cut through. Now, through our 54 Starting Line Academy, we’re opening the door for the next generation of talent with a unique rotational scheme across our Marketing division.

Over 12 months, you’ll rotate across Marketing Strategy, Social Media, and Advertising, gaining hands-on experience, learning from industry leaders, and working on some of the biggest brands in golf and beyond. This is your chance to build a foundation in sports marketing and discover where your skills shine.

WHAT YOU'LL EXPERIENCE

🔹 Marketing Strategy

This is where it all begins. Strategy is the backbone of every campaign we deliver, and you’ll see first-hand how it takes shape.
 What you’ll do:

• Research audiences and gather insights with our Data & Insights team.
• Support the creation of marketing strategies and campaign plans.
• Help manage client accounts and coordinate with activation teams (Earned, Paid, Social).
• Contribute to creative ideation sessions and brand planning.

What you’ll learn:

• How to turn data into direction, shaping strategies for world-class brands.
• The fundamentals of campaign planning, brand development and client management.
• How an integrated agency brings ideas to life across multiple teams.

🔹 Social Media

The fastest-moving space in sports marketing, and the front line of fan engagement. Here, you’ll learn how to keep audiences talking and brands trending.


 What you’ll do:

• Help run day-to-day social channels (Instagram, TikTok, X, YouTube, LinkedIn).
• Draft posts, plan content calendars and contribute fresh ideas.
• Support live event coverage, capturing content, posting in real-time and engaging with fans.
• Collaborate with creative, production and influencer teams to bring campaigns to life.
• Track performance and help spot what’s working (and what’s not).

What you’ll learn:

• The full cycle of social media: strategy, creation, publishing, engagement, and reporting.
• How to adapt tone of voice across platforms.
• Practical skills in content creation, storytelling, and community building.
• What it takes to deliver high-impact social campaigns around major sporting events.

🔹 Advertising

Get to grips with the channels that put brands in front of fans worldwide. In Advertising, you’ll explore the media planning and buying process across TV, OOH, digital and social.
 What you’ll do:

• Research audiences and markets to inform paid media strategies.
• Assist with planning and activating campaigns across multiple platforms.
• Monitor and optimise campaigns against agreed KPIs.
• Support in analysing results and pulling reports for clients.

What you’ll lea