Director of Sales - Franchised
Marriott InternationalAbout the role
Additional Information: This hotel is owned and operated by an independent franchisee, MCR Investors. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
The Director of Sales & Marketing at the Luxury Collection Hotel Manhattan Midtown will report to the General Manager with a dotted line to the Vice President of Sales and will be responsible for maximizing business to exceed budget expectations. The ideal candidate must be a highly communicative, meticulously organized team player who possesses a positive, luxury-oriented disposition and a passion for driving results.
Managing Sales Activities
• Creates and updates annual the strategic sales and marketing plan for the hotel.
• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction with MCR corporate sales and Creative/PR teams.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Researches competitor’s sales team strategies to identify ways to grow RevPAR, improve profitability, and increase market share.
• Facilitates sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Serves as the sales contact for the General Manager, property leadership team, Marriott’s global account sales and luxury sales team, and MCR’s corporate sales leadership.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as the hotel ambassador for Marriott’s global account team, activating above-property channels to build awareness of the hotel to target account and customer profiles.
• Serves as hotel authority on sales processes and sales contracts.
• Monitors sales manager and individual performance to ensure all inquiries are responded within the proper time frame.
• Serves as the property sales liaison with MCR corporate Sales, Group Sales, Revenue Management, Event Management, MCR Creative team, and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports MCR’s standards and hotel’s Brand Standards.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Adopts and Facilitates daily sales/service basics of The Luxury Collection brand.
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment to ownership.
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
• Interfaces with regional marketing communications for regional and national promotions pull through.
• Executes all weekly and monthly reporting for regional and ownership requirements.
• Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops and manages internal key stakeholder relationships, including above-property MCR regional sales team, operations counterparts, and owner relations.
• Develops strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events.
• Executes exempl
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