Senior Digital Insight Analyst

<h3>Who We Are:</h3> <p>At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&amp;R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. </p> <p>Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. </p><p></p> <h2><span lang="EN-GB"><span>Senior Insight Analyst needed to join our team, here at VML Enterprise Solutions.</span></span></h2> <h2>The opportunity:</h2> <p><span lang="EN-GB"><span>Senior Insight Analyst </span><span>required</span><span> to joining our rapidly expanding Customer Insight and Activation team (CIA). As a Senior Insight </span><span>Analyst</span><span> you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Lead, you will </span><span>be responsible for</span><span> analysing digital behaviour </span><span>in order to</span><span> provide key, actionable </span><span>insight</span><span> and critical recommendations to our clients. This is more than just an insight role; </span><span>it’s</span><span> an opportunity to help shape the digital and business strategies of some of the world’s leading brands and retailers! We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data studio, Power BI, Advanced </span><span>Excel</span><span> and PowerPoint for visualisation. </span><span>Also</span><span> you may </span><span>be required</span><span> to work with the wider GCP or Microsoft tool suite to </span><span>leverage</span><span> other type of data in your analysis</span><span>.</span></span><span> </span></p> <p><strong><span>Please note that this job is a full-time position in Portugal, but the selection process will be conducted in English. </span></strong><span> </span></p> <p><strong><em><span>Please send over your CV in English</span></em></strong><span> </span></p> <h2>What you’ll be doing:</h2> <ul> <li><span>Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)</span><span> </span></li> <li><span>Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.</span><span> </span></li> <li><span>Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)</span><span> </span></li> <li><span>Creating detailed insight reports that cover key findings and recommendations.</span><span> </span></li> <li><span>Presenting your findings to a senior-level client audience and helping them understand what it means for their business.</span><span> </span></li> <li><span>Working with our internal CX and Design teams to inform the creation of new websites and apps.</span><span> </span></li> <li><span>Answering client queries and running training sessions with them</span><span> </span></li> </ul> <h2>What we want from you:</h2> <ul> <li><span>Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency)</span><span> </span></li> <li><span>Must have Advanced practical knowledge of various Analytics tools and techniques.</span><span> </span></li> <li><span>Numerically adept in using Excel (or similar) to analyse data.</span><span> </span></li> <li><span>Previous experience supporting junior team members.</span><span> </span></li> <li><span>Highly proficient in Microsoft Word and PowerPoint.</span><span> </span></li> <li><span>Extensive experience working with senior client stakeholders.</span><span> </span></li> <li><span>Effective time and project management as well as multitasking abilities.</span><span> </span></li> <li><span>A proven track record of delivering large insight projects for leading B2B and B2C organisations.</span><span> </span></li> </ul> <h2>What we can offer you:</h2> <p>Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.</p> <p>We offer a great benefits package including social events, training opportunities, medical