CRM Intern

We are people who want to make a difference.

Everything we do starts with people. It’s what makes us different from all other car companies. If you share our belief in the power of people and our passion for human-centric innovation, you will thrive together with brilliant, like-minded colleagues who are committed to making a true difference?

 

CRM Intern

Mahwah, NJ

 

The CRM (Marketing) team is looking for a team member to provide hands on support to our organization to help drive consumer-centric Marketing initiatives that result in improved CRM performance and consumer-experiences. A strong Customer Relationship Management Plan, using Volvo’s 1st Party Data Segmentations for Audience Targeting, within Salesforce Marketing Cloud, allows for proper consumer nurturing, conversion, ownership, and loyalty. As we build 1st Party Data via increasing identities via Keep Me Updated hand-raisers, lead submissions, new owners, and retention. The team member will play a role in coordinating CRM planning, deployment, analytics, reporting and optimizations, supporting new car sales efforts managing prospects and owners, and customer experience initiatives, building both loyalty and growing conquest. The role is for a person who is comfortable working with experts in marketing, focused on consumers, interpreting business needs, planning deployment in Salesforce Marketing Cloud intake briefs, summarizing key results, and balancing data and insights.

 

A day in the life:

• Sit alongside CRM team to learn, and contribute to efforts, deploying emails, promoting both loyalty & conquest.
• You will dig into our YTD email deployments, both in-house & with partner looking at performance, volumes, and data.
• Review customers sent to, reached, opened, opt-out, clicked, engaged, and other reporting of key metrics and trends.
• Assist with transition from new model tease, reveals and nurturing, to new car launches 2nd Half 2024.
• Support efforts to capture feedback from other business owners, field teams, even retailers on CRM impact and swim lanes.
• Project coordination CRM team in formatting ways to show executives and senior managers CRM activities and results.
• Analyze the competitive CRM landscape and assist with initiatives to improve the customer-centric opportunities at Volvo.
• As time permits, cross-marketing channel opportunities with Media Team, Tactical Retail Team, and Brand Content Team.

 

What you will bring to Volvo:

• 2-3 years of general business management, financial management, and/or marketing course work at the university level.
• Prior project marketing or internship preferred.
• Keeps up with fast-paced environment.
• Self-driven, strong work ethic, and go-getter attitude.
• Strong knowledge of Microsoft Office products, particularly using Excel and PowerPoint.
• Possesses good analytical and written/verbal communications.
• Ability to solicit input from variety of teams, interpret feedback, and summarize/present key findings.

 

Who are we?

Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them. 

Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.