Associate Director, Programmatic

Job Description

Job Description: Associate Director, Programmatic  

Company Overview 

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. 

Job Summary 

The role Associate Director, Programmatic seeks a knowledgeable programmatic practitioner who is capable of managing multiple stakeholders, both internal and external, in organizing a unified alignment for the most impactful ways to deliver media programmatically.  This person must also be incredibly versed in platform specifics in order to function as the last set of eyes approving the accuracy and set up design of in platform architecture in relation to the media plan structure.   Strategic thinking ability is a must as the role also takes a leadership position around custom algorithm implementation for clients under management, as well as a thoughtful and intentional inventory and supply path approach.   

Main Duties and Responsibilities 

60% Account Management 

• The main POC:  Serve as the main day-to-day point of contact & escalation point for internal partners and external contacts as relates to delivering excellence with speed, expertise and helpfulness.  Ensures plans are conducive to client goals. 

• Final approver:  Reviews DSP setup as the last reviewer in the QA process, providing all systems go approval for launch and tracking in-campaign changes with an equally hawkish eye.   

• Money management:  Responsible for coordinating the makegood coverage response in instances of mishaps.  Uses strong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.   

• Custom thinker:  Evaluates each plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs and performance.  Strive for innovation and 1st to market opportunities for your clients. 

• Eagle eye:  See across the entire process to identify spots to step in and mitigate risk.  Ensure a positive working relationship with your team and DAT, BST, analytics, and client. 

40% Learning & Development 

• Internal health check:  Lead owner of adoption of internal products and solutions for our meta dsp, incentives tracker, marketplace solutions, updated initiatives requiring rollout, as well as cross-discipline coordination for united broader product and solution support.   

• Grower of people:  Establishes a framework for skill development and knowledge growth that can be used to track the maturation and readiness of junior team members for more responsibil