Oncology Marketing Manager – Peer-to-Peer, Patient Website & Budget Leader

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Oncology Marketing Manager – Peer-to-Peer, Patient Website & Budget Leader

What you will do

Let’s do this. Let’s change the world for those living with colorectal cancer (CRC)! In this critical role, the Oncology Marketing Manager will be responsible for leading several marketing initiatives including 1) peer-to-peer speaker programs 2) congress planning and engagement management 3) patient websites 4) team budget. For #3, this individual will have the unique opportunity to manage three patient websites, two for CRC and one for Lumakras in Non-Small Cell Lung Cancer (working directly with the Lumakras Marketing Director).

This individual will report to the Marketing Director and will have the opportunity to help shape overall brand strategy as a key member of the Colorectal Cancer Brand Team including both Vectibix and Lumakras with Vectibix. This role will also have ownership of end-to-end execution on marketing initiatives enabling this individual to further develop a well-rounded set of marketing competencies.

Peer-to-Peer Lead: Lead Vectibix® physician-based learning program initiatives, including:

• Managing the execution vendor IQVIA, the speaker bureau and own the brand’s speaker relationships including supporting speaker training, compliance
• Partner closely with Legal and Regulatory teams to deliver novel speaker program and peer-to-peer materials in accordance with Amgen standards and principles

Congress Lead: Lead CRC congress planning and engagement management, encompassing national, local, and APP congresses, and own cross-functional GI oncology initiatives to elevate HCP interactions

• Manage MS Bookings and OL meetings at larger congresses
• RAE for designated, more focused GI/CRC conferences

CRC Budget team lead: Lead cross functional Vectibix® budget management process

• Proactive budget management with Anaplan

Patient Website Lead: Manage patient websites and key patient promotional assets

• Lumakras NSCLC patient website
• Vectibix CRC patient website
• Lumakras+Vectibix CRC patient website
• Patient Biomarker Cards
• Contribute to brand strategy, tactics and key priorities for Vectibix® and Lumakras®; uncover customer insights and opportunities to help refine brand strategy, messaging, targeting, tactics and budget allocation across channels
• Establish relationships with all agency partners and effectively manage agency; hold partners accountable for high quality work, budget execution, and timelines
• Demonstrate a sense of shared ownership of overall brand and business unit performance
• Live and role model the Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the brand team and cross-functional partners

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. This role will require cross-functional collaboration across internal functions, field teams, external customers and agency partners to implement projects with agility. The ideal candidate will show strong cross-functional leadership and project management, a track record for executional excellence, exceptional executive communication skills, and a passion to serve patients in a dynamic environment. This is an outstanding opportunity for someone seeking to accelerate their growth trajectory and leadership exposure in US Marketing by working on an extremely competitive market on one of the biggest revenue driver brands within Amgen’s Oncology Business Unit.

Basic Qualifications:

Doctorate degree

Master’s degree and 2 years of marketing experience

Or

Master’s degree and 2 years of marketing experience

Or

Bachelor’s degree and