Senior Manager, Regional Marketing

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

Acclarent is dedicated to supporting otolaryngologists with minimally-invasive ENT technologies that relieve this suffering as effectively and painlessly as possible. For more than a decade Acclarent has pioneered innovative technologies, including the balloon dilation system that’s been used to treat more than one million patients.

• Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
• Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures, and seminars
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line
• Demonstrates strong clinical aptitude and ability to discuss clinical matters with customers
• Builds and maintains active relationships with key customer opinion leaders
• Maintains frequent and regular contact with strategic industry experts, trade organizations and scientific societies; participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the product lifecycle
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
• Actively mentors less-experienced group members in Marketing-related areas
• Performs other duties as required.

Qualifications:

• Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
• Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.
• Strong project management, written communications, verbal, and presentation skills are required.
• Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.
• Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is strongly preferred.
• Salary range: 120k - 160k