Manager, Brand Strategy & Performance

Role Purpose

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives

Key Accountabilities

• Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market
• Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).
• Determine strategic objective , in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.
• Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization
• Contribute to the annual Brand planning process by providing insight into key brand opportunities
• Support ongoing efforts to optimize brand strategy and frameworks.
• Assess Guest Experience performance to inform on opportunities for innovation and operational remediation

Key Skills & Experiences

Education

Bachelor's or master’s degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.

Experience

5 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations, with demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees. Global experience a plus.

Technical Skills and Knowledge

• Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
• Strong analytic skills and knowledge of the hotel performance ecosystem and drivers
• Strong business acumen with core competency in translating insight into compelling business plans and initiatives

 

Location: Hybrid- 3 days in the Atlanta, GA office

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.  

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.  We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.   The salary range for this role is $58,824 to $ 110,000  This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

**This job is also eligible for bonus pay.

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.  

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.