Junior Analyst, Search Engine Marketing

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.  

 
Job Summary 

Horizon Media’s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include: 

• Identifying and developing keywords to capitalize on search marketing trends 

• Advanced bid optimizations 

• Performance analysis 

• Testing and measurement methodology 

Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee).  

What You’ll Do 
Over six months, fellows will be trained and brought up to speed in the below areas: 

• (20%) Campaign launches 

• Keyword research and development 

• Ad copy creation and landing page mapping 

• Campaign builds 

• (20%) Analysis 

• Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams 

• Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients  

• (20%) Ongoing optimization 

• Bid and budget optimization 

• Negative keyword build and implementation 

• Ad and landing page refresh 

• Billing updates and Insertion Order (IO) adjustments 

• (20%) Use of st