Senior Director, Revenue Marketing

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

We are seeking an experienced and strategic Senior Director of Revenue Marketing to lead worldwide revenue marketing. This person will report to the SVP of Marketing and will build, manage, and optimize demand generation, event marketing, field marketing, digital marketing, and marketing operations. This role is responsible for the end-to-end demand generation strategy and execution, with a goal of generating a pipeline for global revenue targets. The Senior Director of Revenue Marketing will advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable.

This leader will drive strategic support, critical projects, enhance efficiency, and ensure alignment and communication. They must collaborate with global leaders, especially in Sales, to drive efficiency, promote cross-collaboration, and unlock opportunities in key sectors like Defense & Intelligence (D&I), Civil Government, and Commercial. A focus for this role is making informed decisions on solutions that provide clear, valuable outcomes to key customer segments and nurturing top accounts. This role will also lead Directors of Regional Marketing and Growth to foster cohesion and alignment across all regional efforts.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

Impact You'll Own:

• Strategic Leadership & Pipeline Ownership: Develop and implement a multi-channel demand generation strategy to drive qualified opportunities and pipeline within the Target Account List, focusing on high-priority solutions for D&I and Civil Government. Own pipeline targets, aligning marketing plans, channel strategies, and analytics with strategic bets.
• Global Market & Sales Enablement: Provide marketing support for sales teams in North America, LATAM, Europe, and Asia Pacific. Lead global field marketing teams, providing strategic direction to Directors of Regional Marketing and Growth to ensure cohesion and collaboration with regional sales for impactful campaigns. Oversee global events to boost brand awareness, customer loyalty, and lead generation.
• Digital & Outbound Strategy: Manage and optimize digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Create outbound marketing and ABM frameworks that are aligned with sales objectives and tailored to specific industries. Drive innovative campaigns to effectively market Planet's solutions and engage target audiences.
• Performance Optimization & Data-Driven Growth: Use advanced data and analytics to monitor, optimize, and strategically allocate the budget for maximum ROI. Cultivate continuous testing and optimization to improve channel performance, demonstrating Planet's differentiated data value.
• Deep Cross-Functional Collaboration & Revenue Alignment: Foster seamless collaboration with key cross-functional partners, including Product Marketing, Comms, Sales, Data Science, and Revenue Operations, to drive collective success. Ensure alignment on messaging, campaigns, and metrics for aggressive pipeline generation and nurturing top accounts. This includes strategic AI efforts to accelerate value and adapting regional strategies.
• Team Leadership & Development: Hire, manage, mentor, and coach a high-performing team of Demand Generation, Marketing Operations, Event, and Field Marketing professionals to foster excellence, cohesion, and accelerate topline growth.

What You Bring:

• 10+ year