Business Analyst II (Lifecycle Marketing)

At WHOOP, we're on a mission to unlock human performance. We empower members to perform at their highest potential by providing deeper insights into their bodies and daily lives. How and when we communicate with our members is critical to driving engagement, retention, and long-term value.
We are seeking a Business Analyst II to partner closely with the Lifecycle Marketing team to drive data-driven decisions aimed at optimizing how WHOOP communicates with its members. This role focuses on leveraging data to measure and improve communications driving engagement, monetization, and retention efforts across the member lifecycle. By identifying actionable insights and informing messaging strategy, you'll play a direct role in shaping the member experience and driving sustainable growth.