Product Marketing Manager

About BizzyCar

BizzyCar is a B2B SaaS company transforming the automotive care experience for consumers, dealerships, and

manufacturers. Our mission is to simplify car repairs, enabling consumers to resolve issues like recalls without leaving home or work. Through our automated platform, we streamline the process from manufacturers to dealers to customers, significantly reducing notification times and making repair scheduling seamless. Dealers benefit from increased repair revenue and strengthened customer relationships, while OEMs avoid costly fines.

We are solving a $22B industry challenge, with over 70 million cars on the road having unresolved recalls. BizzyCar is a

fast-paced, results-driven company with an experienced leadership team skilled in building high-value businesses. Employees enjoy competitive pay, equity opportunities, and medical benefits. While we’re a dispersed team, we prioritize collaboration and meet quarterly to maintain our strong culture.

About the role

We are seeking a dynamic and results-driven Product Marketing Manager to lead our outbound marketing initiatives. In this role, you will be responsible for crafting compelling product narratives, developing effective go-to-market strategies, and driving customer engagement. Your efforts will directly contribute to BizzyCar's growth and the success of our innovative solutions in the automotive industry.

Key Responsibilities

• Market Research & Analysis:
• • Conduct comprehensive market research to understand customer needs, industry trends, and the competitive landscape.
  • Analyze data to identify opportunities for product positioning and differentiation.
• Product Positioning & Messaging:
• • Develop clear and compelling product positioning and messaging that resonates with target audiences.
  • Translate complex technical features into customer-centric benefits.
• Go-to-Market Strategy:
• • Plan and execute product launches, ensuring cross-functional alignment and timely delivery.
  • Collaborate with sales, product management, and other stakeholders to develop and implement marketing strategies that drive product adoption and revenue growth.
• Content Development:
• • Create and manage a variety of marketing materials, including sales collateral, presentations, case studies, and digital content.
  • Ensure all content aligns with brand guidelines and effectively communicates product value propositions.
• Sales Enablement:
• • Equip the sales team with the necessary tools, training, and information to effectively sell BizzyCar's products.
  • Develop and deliver product training sessions and create sales enablement materials.
• Performance Monitoring & Reporting:
• • Track and analyze the performance of product marketing initiatives using relevant KPIs.
  • Gather feedback from customers and sales teams to refine messaging and strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in product marketing or a similar role.
• Startup experience is a must; familiarity with fast-paced, growth-oriented environments is essential.
• Proven track record of collaborating within Product Management teams to deliver successful go-to-market strategies.
• Strong understanding of product marketing principles, market research methodologies, and customer segmentation.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and simplify complex concepts.
• Demonstrated ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficiency in marketing tools and analytics platforms.
• Creative thinker with a customer-centric mindset and strong problem-solving skills.

Why Join BizzyCar?

We value our employees’ tim