Director, Global Alliance & Partnerships Marketing

Director, Global Alliance & Partnerships Marketing (Jabra)

Remote (North America)

At Jabra (part of GN), our purpose is simple: Bringing People Closer. In this role, you’ll help make that real at scale, by shaping and activating the partnerships that power modern collaboration.

We’re looking for a Director of Global Alliance & Partnerships Marketing to lead our global partner marketing strategy and execution across the ecosystem, with a proven track record working with alliance partners such as Microsoft, Zoom and Google at either a regional or global level. This role is responsible for positioning Jabra devices as critical endpoints (voice, video, context) in the AI and agentic AI ecosystem, building partnerships value propositions that extend across traditional UC into AI platforms.

This is a highly visible role that sits at the intersection of product, marketing, alliances and regional field execution, and it’s built for someone who loves turning partnership strategy into pipeline impact.

The team you’ll be part of

You’ll join our global marketing organisation and work across global & regional marketing teams, alliances, and sales teams. Like the best alliance roles, the real magic here is influence without authority, mobilizing a global matrix team to deliver global-to-local partner programmes with measurable outcomes.

In this marketing leadership role you will report directly to the VP, Global Product/Proposition & GTM Marketing and sit on the Marketing Leadership team. You will assume matrix leadership responsibility for a team of regional alliance marketers, plus one direct central alliance marketing report.
 

What you’ll do (your impact)

In this role, you will:

Set the strategy (and make it real)

• Define the global vision and direction for how partner/alliance marketing drives demand to, with, and through our ecosystem.
• Lead the development and execution of global partner GTM plans, and then either execute via direct team or enable further regional Marketing teams to activate them effectively.
• Build scalable, repeatable programmes that can be localised while staying consistent in message and quality.
• Lead the shift from UC partner marketing (today) to AI ecosystem growth.
   

Drive joint GTM, demand and storytelling

• Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google) that drive awareness, enablement and demand.
• Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital), ensuring a consistent “one voice” across the ecosystem.
• Work with the global brand/content team to create messaging that’s fresh, simple, differentiated, and built to inspire partner sellers and customers.

Operate like a business owner (MDF, metrics, performance)

• Own partner marketing investment strategy, including Market Development Funds (MDF) governance, planning, execution and ROI measurement.
• Proactively seek and secure investments from Alliances and other Partners.
• Define annual goals and KPIs, cascade them regionally, and build a performance rhythm that turns data into decisions.
• Drive continuous improvement in programme structure and execution agility, reducing complexity and increasing impact.

Lead through influence (matrix leadership)

• Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics and regional marketing, delivering outcomes in a highly matrixed environment.
• Coach and mentor a matrix alliance marketing team—raising the bar on execution quality, accountability and partner-centric thinking.  

What you’ll bring (experience + strengths)

Must-haves

• Proven experience working with alliance partners such as (but not limited to) Microsoft, Zoom and Google at regional or global level.

• Significant experience leading partner or alliance marketing programmes in B2B, covering GTM strategy, joint campaigns, enablement & events.

• Strong capability in securing and allocating MDF / co-marketing fund management, performance tracking and ROI storytelling. Experience of building new funding models, beyond MDF, is desirable.

• Demonstrable success driving partner GTM alignment & executing joint plans with executive-level partner stakeholders to drive growth and/or efficiencies.

• Exposure to AI and Agentic AI in marketing & GTM context.

• Comfort operating as a data-driven decision-maker with business/financial