Personalized Marketing Technologist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

Role Overview 

We are seeking a Personalization Marketing Technologist who helps marketing teams deliver more relevant, consistent, and effective omnichannel customer experiences across channels. 

This role focuses on how personalization supports marketing and business goals such as acquisition, engagement, and growth by defining shared frameworks for decisioning, testing, and signal usage. The role does not build or execute campaigns or experiences, but instead enables marketing teams by providing clarity, guardrails, and reusable approaches for personalization at scale. 

The Personalization Marketing Technologist operates at the intersection of marketing strategy, customer understanding, and enabling technology, ensuring personalization efforts are purposeful, measurable, and aligned with customer expectations. 

What You Will Do 

Enable Personalization Strategy 

• Partner with teams to shape how personalization is used to achieve marketing objectives 

• Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal 

• Help teams decide when personalization adds value and when simpler approaches are more effective 

Define Decisioning and Testing Frameworks 

• Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels 

• Define practical approaches to testing and learning that allow teams to improve performance over time 

• Ensure personalization approaches are measurable and aligned to agreed business outcomes 

Guide the Use of Customer Signals 

• Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases 

• Partner with data and operations teams to ensure key signals are available, understood, and used consistently 

• Surface gaps or limitations in data that block effective personalization and help prioritize improvements 

Set Guardrails and Best Practices 

• Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust 

• Promote reuse of proven personalization patterns rather than one off tactics 

• Help reduce over messaging and conflicting experiences across channels 

What You Bring 

• Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles 

• Strong understanding of campaign strategy, segmentation, messaging, and customer journeys 

• Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms 

• Ability to connect customer and business needs to data and decisioning requirements