Digital Marketing & Communications Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An urban oasis along the Mississippi. Embrace the pioneering spirit of St. Louis and come explore with us. Our resort-style hotel is set along the banks of the fabled Mississippi River in the heart of downtown’s entertainment district, just steps away from our most recognizable landmark: the shimmering Gateway Arch. Take in the epic views from a private poolside cabana on our Sky Terrace, from a table filled with sharable plates at Cinder House, or from the floor-to-ceiling windows in the comfort of your very own room.

About Four Seasons Hotels and Resorts: 

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. At Four Seasons, our company values are much more than a program or a policy; they define who we are and inform the decisions we make. The company's guiding principle is the Golden Rule, and as such Four Seasons strives to have a long-lasting, positive influence on the communities where we operate and on the people we employ and serve around the world. 

Sited near the confluence of the Mississippi and Missouri rivers, historic St. Louis continues to invite exploration. Find the luxurious Hotel, a haven of tranquility with epic views of the Gateway Arch, in the heart of downtown's entertainment district, just steps away from Horseshoe Casino, the pulse of St. Louis. 

About the Role:

PURPOSE:  The Digital Marketing Manager manages brand social channels with the goal of increasing engagement and generating revenue for Four Seasons Hotel St. Louis. The Digital Marketing Manager supports the Director of Marketing and Director of Public Relations & Communications to execute strategies in digital marketing, social media, content development, public relations, online reputation management, and measures success through outcomes supported by analytics and reporting.

Social Media/Digital Marketing

• Initiate and manage the hotel’s social media strategy (Instagram, Facebook, X, YouTube) with support from the Director of Public Relations; Curate engaging content that showcases Brand DNA while increasing total audience size and engagement
• Plan and execute photo and video shoots in collaboration with other departments (R&B, Spa) to develop engaging content
• Develop content calendar to ensure consistent and timely posting across platforms, maintaining brand standard activity levels
• Utilize available programs (including Sprout, Social Native, Tracker) to streamline social media management, integrate User Generated Content, and vet influencers and meet corporate KPIs.
• Execute effective community management of all social media platforms; monitor for comments and respond in a timely manner
• Ensure social media content performs well in Brand Clarity audit and monthly marketing scorecard
• Execute strategies and tactics outlined in FS Corporate Toolkit  and ensure participation in corporate global social media campaigns
• Manage hotel online presence of hotel, including images and content, on Four Seasons owned channels and partner sites (CVent, Party Slate, OTAs, Newsroom, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.
• Manage online reputation (using Revinate, Google); monitor, report reviews/sentiment to internal stakeholders, lead community respon