VP, Advanced Analytics

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  

The main responsibility of the VP, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient.  This position will be charged with designing/developing the analytic processes and execution ongoing.  In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon.    

Job Summary 

The main responsibility of this role will be leading a group of advanced analytic resources, in addition to providing thought leadership for Horizon Analytics.  This role requires strong client-facing talent and a diverse set of problem-solving capabilities. 

Development and Enhancement of data and analytics capabilities 

• Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives. 

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure. 

• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace. 

• Use automation and technology to increase efficiency and to provide the infrastructure to scale. 

• Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally. 

• Individual project management and execution. 

Cultivating and maintaining effective working relationships- internally and externally 

• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytic and other stakeholders throughout Horizon. 

• Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas. 

• Extensive brand team and client interaction and day-to-day management. 

Supervisory Responsib