Senior CRM Marketing Manager

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In’s 2023 - 2025 Best Startups to Work For In New York City

• Built In's 2025 Best Places to Work For In New York City

• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.

• Fast Company’s Most Innovative Companies of 2022

• Forbes Fintech 50 2022

• Business Insider’s Most Promising Consumer Startups 2022

The Role:

As the Senior CRM Marketing Manager, you will contribute to day-to-day operations for major Brigit CRM channels (Email, SMS, in-app and push) including maintenance of content and deployment calendar. You’ll strategize, collaborate on, and manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, monitoring, reporting and analysis. This is a very impactful role that will work cross-functionally with Design, Product, and Engineering to enable new personalized customer journeys. This role reports to the CRM Director.

What you'll be doing:

• Drive strategic initiatives focused on customer lifecycle & engagement.

• Lead conceptualizing, creating and managing retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.

• Manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis. 

• Oversee blast campaigns.

• Create and monitor complex journeys, triggers and automations with static and dynamic content.

• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.

• Collaborate cross-functionally with Design, Product, Engineering, and Data to deliver compelling new personalized customer journeys.

What you have:

• 5-7 years of hands-on experience managing CRM programs from conception through analysis; Experience with a consumer subscription product is highly preferred.

• Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences.

• Experience with Iterable including custom events and dynamic scripting language (handlebars) is required.

• Experience leveraging complex marketing automation/CRM systems like Braze, Iterable, MoPub, ExactTarget or Responsys.

• Knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.

• Passion for data-driven marketing and building programs that drive incremental results.

• Excellent analytical and quantitative skills.

• Team player and strong communicator.

• Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.

• An ability to work under tight deadlines and in a fast-paced environment.

Compensation

The anticipated annual base salary for this position is $145,000 - $165,000. This range does not include any other compensation components or other benefits for