Performance Marketing Manager

Application Deadline: 28 April 2025

Department: Various

Employment Type: Full Time

Location: New York, NY

Reporting To: Thomas Moriarty

Description

SUMMARY:


Mimeo.com is seeking a dynamic Performance Marketing Manager to drive end-to-end marketing campaigns with a focus on direct-response marketing, audience engagement, and event contribution. This role will oversee multi-channel marketing initiatives, leveraging paid and organic strategies to generate high-quality leads, increase customer engagement, and support sales objectives. The ideal candidate will have a strategic yet hands-on approach, with experience in demand generation, content-driven marketing, and optimizing digital campaigns for measurable impact.  

Key Responsibilities

Campaign Development & Execution  

• Plan, execute, and optimize multi-channel direct-response marketing campaigns, including PPC, paid social, email, and display advertising.  
• Develop and implement full-funnel marketing strategies, from awareness to conversion, ensuring a cohesive customer journey.  
• Collaborate with internal teams to create compelling ad copy, landing pages, and marketing assets that drive engagement and response.  
• Implement A/B testing and conversion rate optimization to improve campaign effectiveness.  

Lead Generation & Engagement  

• Design and execute high-impact lead generation campaigns that attract and convert valuable prospects for the sales team.  
• Leverage marketing automation tools and CRM systems (e.g., Salesforce, HubSpot) to segment audiences and nurture leads through personalized campaigns.  
• Work closely with sales teams to refine lead scoring and qualification processes to improve marketing-sourced revenue contribution.  
• Develop content marketing and SEO strategies to enhance inbound lead generation.  

Event & Community Engagement  

• Support the planning, promotion, and execution of events, trade shows, and webinars, ensuring maximum attendance and engagement.  
• Develop and implement pre-event, live-event, and post-event marketing strategies to drive awareness, participation, and follow-up conversions.  
• Leverage digital channels to promote Mimeo’s presence at events and generate leads through event-related content and outreach.  
• Work with sales and partnerships teams to develop event-related promotions, sponsorship activations, and audience engagement tactics.  

Analytics, Reporting & Optimization  

• Monitor, analyze, and report on marketing performance using tools like Google Analytics, and CRM platforms.  
• Provide data-driven insights and recommendations to continuously improve marketing effectiveness and ROI.  
• Track and measure customer acquisition costs, lifetime value, and conversion rates to optimize spend allocation.  
• Identify new opportunities to scale high-performing campaigns and discontinue underperforming efforts.  

Collaboration & Budget Management  

• Work cross-functionally with sales, content, design, and product teams to ensure marketing efforts align with overall business objectives.  
• Manage marketing budgets effectively, ensuring spend is allocated to the highest-impact activities.  
• Partner with external agencies and vendors when necessary to scale efforts.  

Skills Knowledge & Expertise

Required Skills and Experience  

• Proven experience in full-service marketing, with a strong emphasis on direct-response campaigns, lead generation, and audience engagement.  
• Hands-on experience managing and optimizing PPC, paid social, display advertising, and email marketing campaigns.  
• Strong analytical mindset, with expertise in marketing analytics platforms like Google Analytics, Power BI, or CRM reporting tools.  
• Experience in event marketing, webinar promotion, and driving attendance through digital channels.  
• Proficiency in marketing automation and CRM systems (e.g. Salesforce, HubSpot) to track leads, engagement, and attribution.  
• Knowledge of SEO, content marketing, and organic lead generation strategies to complement paid efforts.  
• Experience managing marketing budgets with a focus on ROI and performance-driven allocation.  

Preferred Attributes  

• Excellent communication and stakeholder management skills, with the ability to work cross-functionally.  
• A growth mindset with a