eCommerce Marketing Specialist I - CAN

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

Welcome to the Wild, welcome to YETI! The eCommerce Merchandising & Content  Specialist  will work within the Canadian eCommerce team to define and deliver best-in-class customer experiences on our owned digital platform, YETI.ca. Our website is more than a shopping experience; it represents the ultimate expression of our brand. As such, you will help execute a strategy that unites content and commerce to engage consumers and drive high-converting shopping experiences. 

Responsibilities: 

• Develop and implement growth-oriented digital content strategy in collaboration with Digital Leadership 

• Take an active role in website operations, executing strategies for new product launches and campaigns 

• Responsible for setting up and activating site content for campaigns and other content initiatives 

• Collaborate closely with Marketing to execute seasonal campaign calendars 

• Provide data-driven recommendations, identify opportunities, and help solve problems related to product and brand experiences 

• Create detailed briefs to Marketing that outline the content needs of YETI.ca, focusing on product story-telling for various customer segments 

• Review, brief, and implement copy translations in the defined brand voice that support go-to-market strategies and product launches and updates  

• Monitor category and SKU-specific metrics, maintain a consistent and detailed view of product performance, including  impressions, level, traffic sources, and more. 

• Partner with Digital Leadership and IT to enhance frontend and backend eCommerce functionality 

• Work alongside internal teams to manage outside vendor relationships 

Qualifications and Attributes 
 

• Bachelor’s degree in business, marketing or eCommerce or related field of study 

• Minimum of 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing 

• Bilingual in English and French is a strong asset 

• Hands-on experience with technical site merchandising required; experience with SFCC and its 'Business Manager' function is preferred 

• Ability to deliver results in a dynamic environment with