Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

 

A day in the life:

The Director, B2B Planning is dedicated to specific B2B clients, providing high-level strategic planning deliverables to drive growth. In addition to developing complex media plans for enterprise-level accounts, you support client escalations to reduce and mitigate churn. Working closely with senior leaders and cross-functional teams, you will lead the development of our B2B planning product. Your core deliverables will be strategic media plans, supported by competitive research, audience insights, customer analysis, and consultative recommendations. These elements are key to shaping effective B2B campaigns that drive long-term business growth. You are highly experienced in media planning, ABM, and the broader B2B marketing landscape, you excel under pressure, handling challenging client and team dynamics with ease. As a skilled collaborator, you adapt communication styles to diverse personalities and levels, both internally and externally. As a leader, you are a trusted advisor, resource, and problem solver.

 

Responsibilities:

• Develop Strategic Cross-Channel B2B Media Plans: Create tailored media plans for B2B enterprise clients, ensuring that budget allocation, timing, and media mix align with client objectives and broader business strategies
• Identify the most effective media investment, across channels, including but not limited to, Programmatic, ABM, Search, Social, Lifecycle, etc
• As the client facing dedicated Planner, work closely with the account team to continuously manage and optimize the media investment strategies to drive performance
• Lead B2B Planning Product: Oversee and lead the development, execution, and evolution of our B2B media planning deliverable(s). This includes facilitating high-quality client work and ensuring that processes, teams, and outputs are maximized for client success
• ABM Planning Support: Develop and refine target account lists using audience analysis tools, competitive insights, and industry trends to align with client goals and optimize ABM strategies
• Strategically plan data-driven account-based media strategies, including budget planning, outlining targeting, platform selection, and target account list validation, to drive engagement and measurable results
• Support ABM Product Development: Serve as a strategic advisor in the creation of innovative ABM solutions, integrating insights and collaborating with teams to achieve client objectives and lead generation goals
• Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, training, and product development enhancements to ensure scalability and meet client expectations
• Team Mentorship: Deliver timely, constructive and actionable feedback to the Planning team members to ensure consistency and quality of deliverables
• Cross-functional collaboration: Collaborate with internal account teams and clients to bring campaigns to life and ensure media plans align with performance metrics, attribution mode