Senior CRM Manager

<p><strong>Who Are We?</strong></p><p>We are <strong>Welltech</strong> — a global company with Ukrainian roots and a powerful mission: <strong>to move everybody to start and stay well for life</strong>. Today <strong>25.5 million users</strong> have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍<br/><br/>With five hubs across <strong>Cyprus, Ukraine, Poland, Spain and the UK</strong> and a diverse, remote-friendly team of <strong>700+</strong> professionals, we continue to scale rapidly. Our innovative apps — <strong>Muscle Booster, Yoga-Go and WalkFit </strong>— empower millions to transform their lifestyles and unlock their personal wellness journeys.<br/><br/>Welltech is where your impact becomes real. And our values clearly attest to that: <strong>we grow together, we drive results, we lead by example and we are well-makers</strong>.<br/></p><p>If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.</p><p><strong>What We're Looking For</strong></p><p>We are seeking a highly strategic and execution-focused <strong>Senior CRM Manager</strong> to own the end-to-end lifecycle of our lead remarketing and automated communication programs for the Yoga-Go application. This role is central to driving first subscription conversion, ensuring that high-intent leads move smoothly from initial interest to their first paid subscription.</p><p></p><p>✨ <strong>Key Responsibilities:</strong></p><p></p><p><strong>Lifecycle Strategy &amp; Execution</strong></p><ul><li><p>Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV.</p></li><li><p>Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements.</p></li><li><p>Ensure lifecycle messaging aligns with user behaviour and funnel context.</p></li></ul><p><strong>Campaign Development &amp; Personalisation</strong></p><ul><li><p>Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription.</p></li><li><p>Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives.</p></li><li><p>Deliver clear content briefs and ensure consistent, segment-specific messaging across all touchpoints.</p></li></ul><p><strong>Testing, Optimisation &amp; Analytics</strong></p><ul><li><p>Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts.</p></li><li><p>Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV.</p></li><li><p>Document insights to continuously refine campaign effectiveness.</p></li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li><p>Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics.</p></li><li><p>Ensure alignment across lifecycle campaigns, paywalls, in-app experiences, and brand guidelines.</p></li></ul><p><strong>Performance Management</strong></p><ul><li><p>Lead bi-weekly performance reviews and share insights, blockers, and next steps.</p></li><li><p>Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion.</p><p></p></li></ul><p>✨ <strong>The ideal profile:</strong></p><ul><li><p>5–7 years’ experience in CRM, lifecycle marketing, or marketing automation.</p></li><li><p>Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion.</p></li><li><p>Prior experience partnering closely with content, copywriting, or creative roles.</p></li><li><p>Hands-on experience with Braze, Iterable, or similar ESPs.</p></li><li><p>Experience in high-growth, product-led or subscription-based companies.</p></li></ul><p><strong>Technical &amp; Analytical Skills</strong></p><ul><li><p>Strong analytical mindset and ability to interpret funnel performance and subscription behaviour.</p></li><li><p>Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping.</p></li><li><p>Ability to translate insights into actionable strategies and clear narratives.</p></li><li><p>Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day-to-day basis.</p></li></ul><p></p>