Executive Director Creative Strategy and Advertising

Calling all Esteemed Leaders! Are you a creative and marketing leader who thrives at the intersection of brand, storytelling, and performance‑driven growth? Do you bring the vision, operational discipline, and influence needed to lead enterprise brand and marketing strategy across a complex, multi‑channel ecosystem? If so, this Executive Director, Creative Strategy and Advertising opportunity may be an excellent fit.

The Role: 

The Executive Director, Creative Strategy and Advertising is responsible for leading Providence’s enterprise creative vision, brand strategy, and marketing execution across marketing, brand, and growth initiatives. This role oversees the development of integrated creative solutions that support brand storytelling, patient and caregiver engagement, lifecycle marketing, and enterprise growth priorities.

Reporting to the Vice President of Marketing, the Executive Director leads and develops a high‑performing brand and creative organization responsible for delivering compelling, data‑informed marketing and creative across all channels, including brand campaigns, digital marketing, CRM programs, direct mail, email, print communications, and emerging engagement platforms.

The Executive Director ensures Providence’s brand expression is consistent, differentiated, and trusted while enabling marketing teams to execute impactful programs at scale. This leader partners closely with marketing strategy, digital experience, CRM, analytics, and service‑line leaders to translate enterprise priorities into meaningful brand and marketing experiences that drive measurable engagement and growth.

In addition, this role leads the modernization of Providence’s brand and creative capabilities through the adoption of AI‑enabled creative tools, scalable production workflows, and innovative content systems that increase efficiency, speed‑to‑market, and quality across the enterprise.

What You'll Do:

Enterprise Brand & Creative Leadership

• Define, govern, and evolve Providence’s enterprise brand expression across all consumer and stakeholder touchpoints, ensuring alignment with mission, values, and brand architecture.

• Ensure brand storytelling remains consistent, differentiated, and relevant across all markets and channels.

Strategic Brand & Marketing Translation

• Partner with executive leadership across marketing, communications, digital, and service lines to translate enterprise and growth priorities into clear, measurable brand and creative strategies.

• Lead creative and brand strategy for integrated marketing and brand campaigns that balance emotional storytelling with performance‑driven objectives.

Brand, Campaign & Creative Oversight

• Oversee and approve major brand and creative initiatives, ensuring quality, consistency, and strategic alignment across internal teams, agencies, and production partners.

• Establish enterprise standards and review mechanisms that maintain brand integrity and creative excellence at scale.

CRM & Lifecycle Marketing Leadership

• Direct creative and brand frameworks supporting CRM and lifecycle marketing programs, including email, direct mail, print, and personalized digital experiences.

• Partner with CRM and analytics teams to ensure brand expression and creative execution align with audience segmentation and lifecycle strategies.

Organization & Talent Leadership

• Build, lead, and develop a high‑performing brand and creative organization by defining operating models, intake and prioritization processes, and clear performance expectations.

• Foster a culture of collaboration, ac