Director, Omnichannel Marketing - HCP+DTC (Dermatology)

The Director of Omnichannel Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and completing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer, paid media, and CRM, carried out in collaboration with the Dermatology alliance team. The Director formulates and fosters innovation to provide optimal patient and customer experience. This role requires a strategic and creative problem solver with a deep understanding of bio/pharmaceutical brand marketing, digital and omnichannel marketing trends, and online consumer/HCP behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.

A Typical Day Might Look Like this:

• Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) and ensure it aligns with the overall brand strategy across all current and future Dermatology indications
• Lead and mentor consumer and HCP digital marketing/NPP professional(s), fostering a collaborative and innovative work environment
• Demonstrated leadership experience managing direct report(s), fostering a collaborative working environment
• Plan, develop, and help implement branded, unbranded, and multi-cultural digital consumer and NPP marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes supporting and sponsoring materials through joint medical, regulatory, and legal review committees
• Own end-to-end social media strategy and activation for DTC, architecting a first-in-class influencer model and scaling integrated paid and owned programs to accelerate patient demand and optimize ROI

This Position Might Be for You if:

• You bring Strategic, scientific, and analytical competence focused on delivering results
• You can demonstrate leadership and experience managing direct report(s).
• You have strong communication and presentation skills, capable of articulating complex omnichannel strategies to partners of all levels, including Senior Leaders, regardless of their technical background.
• You think innovatively in terms of omnichannel customer engagement.
• You can focus on execution and manage multiple projects in a fast-paced environment.
• You have organizational agility and the capability to reprioritize based on external or internal changes.
• You can manage external partners like agencies.

To be considered you must have a bachelor’s degree is required; an MBA is a plus. 12+ years of “progressive” industry/relevant professional experience. 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/patient marketing experience, with strong understanding of digital marketing trends and innovations. Experience navigating and managing alliance partnerships is preferred. Must be willing to travel 20% of the time, including weekend travel as needed. Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location.  In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/.  For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together.  For that reason, many of Regeneron’s roles are required to be performed on-site.  Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.
 

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulatio