Senior Product Marketing Manager

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform — getting paid, growing in their careers, and shaping the future of their industries. That’s what we do. 

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you. 

 

We are seeking a Senior Product Marketing Manager who leads with narrative instinct, operates independently, and earns influence through clarity and a well-developed point of view. In this role, you will drive go-to-market strategy, messaging, and launch execution across a portfolio of workforce technology products — spanning frontline employee engagement, HR service delivery, mobile workforce experience, and emerging AI capabilities. 

This is for you if you have done this work before and is ready to own it. You’ve built messaging that stuck, run launches that landed, and navigated the friction of cross-functional alignment. You bring perspective to the table, not just output — and you know the difference between a story that sounds good and one that actually moves a buyer. 

 

Storytelling & Messaging 

• Operate as a strategic partner to Product Management, Sales, and Marketing — not just a content producer, but a thought partner who shapes how the team goes to market. 

• Drive alignment on messaging and positioning across campaigns, sales plays, and launch materials before they reach the field. 

• Bring structure and a clear point of view to ambiguous or contested situations — synthesize inputs, identify the throughline, and move teams forward. 

• Proactively identify and close gaps between product direction, market messaging, and buyer expectations. 

You will develop and maintain deep fluency across a portfolio of product areas that includes: 

• Frontline workforce engagement — communication, connection, and experience for hourly and deskless employees across industries such as retail, healthcare, and manufacturing. 

• Next-generation HR service delivery — AI-assisted workflows, case management, and self-service capabilities that modernize how employees get help. 

• Mobile workforce experience — the primary access point for millions of frontline employees, with a growing set of capabilities built for workers on the go. 

• Emerging AI capabilities — agentic workflows and intelligent automation that expand what UKG can do for customers. 

Across these areas, you will own enablement assets, lead launch planning, and drive a competitive narrative — in close partnership with Product Management and senior leadership. 

• Maintain an informed, current point of view on market trends, buyer dynamics, and competitive positioning across assigned product areas. 

• Synthesize inputs from the field, customers, analysts, and competitive signals into actionable insights — with a perspective on what they mean for strategy, not just a summary of what was said. 

• Develop and evolve competitive intelligence resources that help Sales win and help the team position with confidence. 

• Lead end-to-end launch planning and execution for assigned product areas, coordinating across Product, Marketing, and Sales. 

• Manage stakeholder reviews, asset production timelines, and cross-functional dependencies with a bias toward proactive communication. 

• Track a