LinkedIn Marketing Solutions - Client Solutions Manager 2 - Financial Services

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.   

The role is open to New York, Chicago, San Francisco, Omaha, Sunnyvale or Carpenteria, dependent upon where the candidate selected for the role currently resides.  

The Vision of LinkedIn Marketing Solutions (LMS) is to create economic growth opportunities for every organization worldwide. We do this by creating an environment for the best talent to leverage their skills, and by being the most effective place online for marketers to engage with professionals. The vision of the Enterprise Solutions Group of LMS is to empower organizations to reach, engage and convert their professional audience at scale. We do this by utilizing best-in-class products and services to provide.  

LinkedIn Marketing Solutions is searching for a Client Solutions Manager (CSM) for our Financial Services sales team. The CSM will leverage their knowledge of digital advertising, superior communication and relationship building skills, and analytical abilities to provide consultative solutions to help our customers grow their organizations and effectively reach their target audiences. The CSM will drive value for our customers by providing best-in-class engagement insights, and campaign recommendations.  Leveraging data and analytics, the Client Solutions Manager will identify areas where LinkedIn can provide more value to our clients and build a case for increased platform investment.  

The CSM will be measured by their ability to partner with their Account Executives to, analyze and act on data, as well as their ability to drive incremental revenue. Effective CSMs are a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.  

Working collaboratively with their Account Executive(s), the CSM’s responsibilities are to:  

• Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement.  

• Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met.  

• Provide recommendations and training on targeting, implementation, optimization, and reporting.  

• Leverage technology to drive performance-oriented marketing solutions.  

• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery.  

• Support customer education including a best-in-class onboarding experience and ad hoc client education. 

• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution.   

• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure customer needs are met.  

• Grow and maintain existing business through renewals, tactical reactivations and upsells.   

• Co-develop a strategic plan for your book of business with your Account Executive.   

• Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment.   

• Inspire innovation by regularly sharing ideas and best practices with peers and sales leaders.  

• Embrace our learning culture to develop yourself as a sales professional and colleague to your peers and internal partners.   

Qualifications

Basic Qualifications:  

• BA/BS degree or equivalent experience  

• 3+ years of experience in advertising sales, media buying and planning, or relevant consulting work  

Preferred Qualifications:  

• 1+ years of auction based or programmatic campaign management and optimization experience (i.e. S