Sr. Manager, Marketing & Digital

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Sr. Manager, Marketing & Digital

A little bit about our team:

At Warner Records, we pride ourselves on being an artist-first company. We are a collective of fans, creators, and rebels who believe that music is the ultimate connector. If you are ready to shape the sound of the future and work in an environment that prizes bold thinking and high-speed execution, we want to hear from you. The Marketing team at Warner Records are best in class driving award winning marketing and digital 

Your role:

Warner Records is looking for a visionary Senior Manager of Marketing & Digital Strategy to lead high-priority global campaigns for our diverse roster of artists. This isn’t just about "releasing records"—it’s about architecting moments that move the needle in a hyper-fragmented digital landscape.

You are the primary marketing & digital strategist and project lead, sitting at the intersection of A&R, digital, publicity, and sales. You will be responsible for translating an artist's creative vision into a commercial powerhouse, ensuring that every rollout is as innovative as the music itself.

Here you’ll get to:

● Lead Artist / Campaign Marketing and Digital Strategy Process

● Develop marketing and digital strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success.

● Create an overall Marketing and digital vision for the artist to be shared across the company

● Work with production and A&R oversee all product creation

● Lead Campaign Development. Collaborate with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success.

● Drive revenue -Work with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom

● Oversee the development and execution of innovative digital marketing campaigns for iconic rock and pop music artists at Warner Records.

● Manage team coordinator and their daily workflow

● Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns. 

● Oversee the day-to-day social media strategy, website, and CRM strategies for a designated roster of WR artists with a focus on driving fandom, engagement, and music consumption.

● Oversee and advise on strategy for artist social accounts including TikTok, Instagram, Facebook, BeReal and others

● Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption. 

● Use expert-level knowledge of social platforms and social content s