Senior Specialist, Paid Search

<p><span><span><span><span><b><span>About Us:</span></b></span></span></span></span></p><p><span><span><span><span><span><span> </span></span></span></span></span></span></p><p><span><span><span><span><span><span>LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.</span></span></span></span></span></span></p><p><span><span><span><span><span><span>LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. </span></span></span></span></span></span></p><p><span><span><span><span><span><span> </span></span></span></span></span></span></p><p><span><span><span><span><span><span>Proud to share LSEG in Romania is Great Place to Work certified (Sept ’24 – Sept ’25). Learn more about life and purpose of our company directly from the Romanian colleagues’ video: </span></span></span></span></span></span><a href="https://www.lseg.com/en/careers/where-we-work/bucharest-romania" rel="noopener noreferrer" target="_blank"><span><span><span><span><span><span>Bucharest, Romania | Where We Work | LSEG</span></span></span></span></span></span></a><span><span><span><span><span><span> </span></span></span></span></span></span></p><p><span><span><span><span><span> </span></span></span></span></span></p><p><span><span><b><span>Role Description:</span></b></span></span></p><p></p><p><span>We are seeking a Senior Specialist, Paid Search to join our team as part of the </span><span>Search &amp; Display Media team</span><span>. You’</span>ll have attention to detail, tenacity, and a focus on results, working patiently with cross-organisational teams. You’ll see the size of this organisation, the number of collaborators and the complexity of our products as a great opportunity to play a critical role in an increasingly successful international business. This role requires a deep understanding of paid search advertising, a data-driven mentality, and a creative approach to campaign management. The ideal candidate will have a consistent track record of driving successful paid search initiatives that meet business goals.</p><p></p><p><b>Key Responsibilities:</b></p><ul><li>Expand our customer acquisition strategy through the paid search channel.</li><li>Handle <span>campaign</span> implementation, ongoing management and optimisation.</li><li><span>You’ll directly run the day-to-day and long-term relationship of a paid media agency who will serve as our execution and delivery arm.</span></li><li>Ensure all campaigns operate to agreed budget and return on investment.</li><li><span>Tracking &amp; understanding performance beyond website conversions, drilling into post conversion data to understand the sales funnel. </span></li><li>Establish and maintain a clear Test and Learn plan to increase reach, optimise click-through rate, optimise conversion rate and maximise customer lifetime value.</li><li>Work closely with the analytics and insights functions to measure and validate the incrementality of existing and new initiatives.</li><li>Proactively build cases to drive incremental sales with an incremental budget.</li><li><span>Analyse competitor paid search strategies to find opportunities and areas for improvement.</span></li><li>Deliver daily/weekly/monthly and ad-hoc reports as advised.</li><li>Actively identify customer friction points and propose improvements. Create and share value cases with relevant partners to influence, get the agreement and agree on a timeline for solution implementation.</li><li><span>Act as the primary point of contact for paid search-related matters across the organization. Prepare and present detailed reports and PowerPoint presentations on campaign performance, strategies, and insights to business partners, including senior leadership.</span></li><li>Work with internal partners to enhance overall performance of the Digital Marketing Team.</li><li><span>Stay updated with the latest paid search trends, tools, and standard methodologies to ensure ongoing optimization and innovation.</span></li></ul><p></p><p><b><span>Candidate Profile / Key Skills:</span></b></p><ul><li><span>4+ years’ experience mana