Senior Manager of Demand Generation

The Senior Manager of Demand Generation is a growth obsessed marketer with proven skills in developing and executing programs that build pipeline and grow revenue. The right person thinks beyond leads, focusing on attracting, engaging, and converting the right people at our prospective customer accounts. They are masterful at developing customer journeys and programs that drive awareness and consideration among our potential buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person is proactive, and has a high level of personal accountability. They are intrinsically motivated and balance creativity with analytical skills. This role reports directly to the Sr. Director of Demand Generation. 

What You’ll Do:  

• Build demand generation programs focusing on email marketing, marketing automation, A/B testing, and lead nurturing 
• Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing 
• Develop account-based marketing (ABM) programs across the industries that we serve 
• Work with sales to improve messaging, positioning, and outreach tactics that engage prospects 
• Forge strong partnerships with internal teams such as partner marketing, BDRs, and Sales to guarantee the prompt rollout and seamless orchestration of campaigns. Engage in active dialogue to harvest insights and feedback, thus informing campaign refinement and precision targeting, and ensuring our messaging resonates perfectly with our audience. 
• Master the buyer’s journey, strategically anticipating the role of marketing at each touchpoint 
• Identify ideal customer profiles and tailor digital / ABM campaigns that not only resonate, engage and drive meaningful conversions 
• Track and report on marketing campaign performance including funnel conversion metrics, pipeline and revenue influence 
• Partner with internal and external creative and copywriting resources to design and develop content that drives engagement, action, and conversion 
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes 
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows 

What You’ll Bring:  

• 7+ years of experience in demand generation or campaign marketing, ideally within a growth-oriented or early stage B2B SaaS or fintech business 
• Strong understanding of CRMs (specifically HubSpot, Salesforce and Outreach), go-to-market strategies and marketing automation 
• Ability to use a data driven approach to measure the impact of campaign activities on sales pipelines 
• Experience building and leading a team, directly and indirectly 
• Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle 
• Proven track record of creating and running multi-channel campaigns, with an emphasis on ABM 
• Proven ability to consistently meet or exceed pipeline or sales targets  
• Strong communications skills and desire to work in a highly collaborative environment 
• Strong organizational and project management skills 
• A growth and progressive mindset 

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

How We Get Things Done:

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
• Grit: We admire individuals with gri