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EF
Executive Vice President, EF Adventures
EF Education FirstUnited Statesfull_timeVerifiedPosted 8 Jan 2026
💰 $250,000/yr($225,000/yr – $250,000/yr)
About the role
Are you a seasoned general manager with a strong background in digital marketing, a passion for adventure, and a proven track record of scaling businesses? For over 30 years, EF’s Adult Travel divisions have been the gateway to unforgettable experiences, guiding travelers from all walks of life across the globe. From college students to retirees, solo adventurers to entire families, we believe the best way to learn about the world is to experience it firsthand. Every day, we strive to help as many people as possible embark on their next great adventure. The Role EF World Journeys is looking for a dynamic Executive Vice President to take our newly launched active adventure tour product, EF Adventures, to new heights. This role is all about scaling the business, driving volume, and making it profitable. If you thrive in a fast-paced, entrepreneurial environment and have a strong background in sales and digital marketing, this is the perfect opportunity for you Responsibilities include developing and executing business plans, creating and implementing marketing strategies, and leading the growth of the product to extend the EF World Journeys customer life cycle and reach a new active audience of travelers. Reporting to the CEO of EF World Journeys, you will deliver on volume, quality, and revenue targets, drive demand and lead generation, customer acquisition and retention, marketing analytics, sales, and service. A collaborative approach is essential, as you will work closely with stakeholders from other products and departments to drive the business forward. As an entrepreneurial leader, you will have the vision and drive to accelerate EF’s adult group travel business and experience substantially. Strong analytical skills and fluency in emerging trends in the travel industry, as well as digital acquisition and customer experience, are needed. You have a proven track record of attracting, hiring, developing, and retaining top talent and are recognized as a leader by superiors, peers, and direct reports. This is a hands-on, in-person position based in our Boston office, where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate. The Responsibilities
- Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native.
- Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc.
- Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints.
- Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives.
- Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
- Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings.
- Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys.
- Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.
- Strategic Thinking: Adopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with future payoffs or outcomes.
- Digital Marketing Expertise: Knowledge of B2C customer acquisition practices across a wide range of paid, unpaid, and product-led channels, including Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.
- Managed High Performing Teams: A true “player-coach” willing to work di
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