Outpatient Marketing Manager, US Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most caring for the patient.

Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld analyzer, and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety. Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.

Please Note: This position is based at Abbott Point of Care’s headquarters in Princeton, NJ.

About the Role

The Marketing Manager, U.S. Outpatient Marketing defines strategy and leads marketing execution to increase market share and drive sustainable sales and margin growth for the United States outpatient commercial franchise.    The position reports to the U.S. Marketing Director.  The position is based in Princeton; up to 35% travel is required.

We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking.  It’s a mission that takes some serious smarts, intense curiosity and determination to be the best.  Come be part of a winning team that’s changing how health care is delivered!

• Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!

• Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation

• High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation

• Company Culture— a collegial culture focused on helping health care professionals and patients

• Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company

• Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans

• Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority

Vision and Strategy

• Define strategy to enable APOC’s U.S. Outpatient franchise to achieve sustainable, profitable growth

• Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Urgent Care, Primary Care, Oncology, Ambulatory Surgery Centers, Mobile Health, Post-Acute Care et al) and establish a U.S. Outpatient-specific KPI Dashboard to track progress against execution of the strategy

• Have a deep understanding of medical distribution and align the U.S. Outpatient strategy with that of partner distributors to maximize sales pull through

• Anticipate potential risks and proactively develop and implement mitigation plans

• Perform complex business and financial analysis that yields actionable insights, informs commercial strategy and leads to increased market share, sales and profit

• Define U.S. Outpatient growth, customer loyalty and retention strategies, using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs

• Define and execute a segmentation, targeting and positioning plan for