AVP of Consumer Lending

SUMMARY:

Oversees all aspects of the credit unions’ consumer lending function. Recommends changes to consumer lending policy and procedures; suggests new products and programs and ensures an exceptional member experience through all consumer lending channels Responsible for direct supervision of the Consumer Lending Manager and Indirect Lending Representative. Responsible for the sales, origination, and underwriting of consumer loans throughout the credit union.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Responsible for meeting credit union-wide assigned sales and service goals for consumer lending. 

• Responsible for the growth and performance of the credit union’s consumer lending and credit card portfolios.

• Collaborates with Marketing for consumer lending and credit card promotions in order to increase credit card utilization, credit card interchange, and consumer loan growth. Analyzes current portfolio performance, industry and economic changes to project desired outcomes and present strategies to achieve those outcomes.

• Works closely with Indirect Lending Representative, Auto Dealers, Consumer Lending Manager, and AVP of Loan Servicing for approving, tracking, and processing indirect loans.

• Supervises underwriting, originations, and asset quality for each consumer loan portfolio, to achieve credit union growth and production goals.

• Researches, recommends, and implements changes on matters relating to consumer loan policy, procedures, product development, interest rates, member experience and promotional strategies. Proactive in presenting new lending strategies to Senior Management. Presents new strategies and updates to Executive Leadership, and the Board when assigned.

• Remains knowledgeable on all laws and regulations applicable to the origination of consumer loans. This includes researching and recommending changes to current processes to ensure compliance.

• Works closely with other leaders as the subject matter expert on consumer lending. This includes providing updates at Sr. Leader meetings,  manager’s meetings, and conducting periodic branch visits.

• Trains and coaches credit union personnel in lending policy, procedure, methodology, philosophy and loan sales. Includes credit union-wide performance for consumer loan originations through the branch, call center, dealerships, and digital channels. Occasionally hosts and presents to members of the community on Consumer Lending. 

• Recruits, hires, trains, and schedules staff to meet the consumer lending needs for the credit union.

• Prepares annual budget for related activities within areas of responsibility.

• Research industry and market trends to uncover opportunities to improve consumer lending operations. This includes emerging technology, peer credit union relationships, optimization of current vendor solutions, and preparing strategic recommendations for consumer lending to remain relevant both digitally and physically in the future. 

• Responsible for the completion of monthly and quarterly reports for Sr. Management. Including assigned credit union and centralized lending performance ratios to improve underwriting, processing, and profitability.

• Approves consumer loans within assigned loan authority. 

• Works closely with the AVP of Member Solutions to identify areas of opportunity to improve asset quality and maintain acceptable credit risk. Monitors credit union, automated underwriting, and individual loan officer ratios for acceptable credit risk levels. Provides updates and recommendations to Sr. Management as needed.  

• Maintains oversight of the credit union’s consumer loan workout program and leads the credit union’s Loan Workout Committee.

• Demonstrates ability to effectively coach Core Sales Training skills and action steps to achieve sales goals. Completes monthly coaching for department staff on reaching assigned sales and service goals.

• Other duties as assigned.

 

SUPERVISORY RESPONSIBILITIES:

Supervises the Consumer Lending Manager and Indirect Lending Representative. Is responsible for the overall direction, coordination, and evaluation of these positions. Carries out management responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include training employees; planning, assigning, and directing work; addressing complaints and resolving problems.

 

PERFORMANCE STANDARDS:

• Ensures compliance of loan documentation to credit union policy and legal requirements.

• Assigned projects, reports, and employee performance reviews completed and submitted on time.

• Maintains acceptable  performance ratios across all consumer lending portfolios. 

• Meets loan growth and sales goals within specified ranges.

 

QUALIFICATION REQUIRE