Marketing Communications Manager, Strategic Events

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As a pivotal member of our dynamic marketing team, the Marketing Communications Manager will spearhead comprehensive communications strategies, ensuring seamless delivery of event content across various platforms. This role combines expertise in communications, data analysis, and strategic thinking to drive demand generation, implement marketing best practices, and support global event and sales programs.

This role offers a unique opportunity for an experienced Marketing Communications Manager to make a significant impact by shaping and delivering compelling event content to a global audience. The emphasis on strategic thinking, data analysis, and collaboration underscores the dynamic nature of the position and its contribution to the overall success of our marketing initiatives.

The ideal candidate is someone who thrives in a fast-paced, collaborative environment, possesses a keen eye for detail, and is committed to driving results through effective communication strategies.

Responsibilities:

• Develop and execute a comprehensive communications strategy and messaging for demand generation and global event programs, aligning tactics with the overall strategic events roadmap to maximize impact.
• Take charge of the end-to-end delivery of event content through web, mobile app, email, and more; ensuring a seamless and engaging experience for our audience across multiple channels.
• Embrace a data-driven approach to analyze the performance of communication strategies, utilizing insights to optimize messaging, engagement, and overall effectiveness.
• Build visual narrative solutions to simplify communication of complex concepts and data, translating highly technical data into compelling, digestible presentations to inform and influence the overall event marketing strategy.
• Spearhead the production, strategy, and promotion of internal webinars targeting a global audience of thousands of technology professionals, ensuring compelling content and successful promotion to drive attendance.
• Collaborate with cross-functional teams, including Brand, Sales, Platform, and Field Marketing teams, to align communications with broader organizational goals, securing consistency in messaging and a unified brand voice.
• Foster a culture of continuous improvement by analyzing performance metrics, seeking feedback, and implementing enhancements to communication strategies and delivery channels.

Qualifications

Experience & Skills:

• Professional Experience: Minimum of 8-10 years of experience in event marketing and communications, demonstrating a track record of successful end-to-end content delivery and strategy development.
• Strategic Thinking: Proven ability to develop and implement comprehensive communications strategies that align with broader business objectives.
• Data Analysis: Strong data analysis skills to measure the performance of communication efforts and derive actionable insights for optimization.
• Webinar Expertise: Experience in leading the production, strategy, and promotion of internal webinars, particularly to a global audience of technology professionals.
• Collaborative Approach: Demonstrated abili