Sr Product Marketing Manager, Partner & EdTech Provider Segment

Instructure is a global edtech leader, serving millions of teachers and students around the world. Openness is core to who we are. That’s why we partner with over 900 education technology companies in the largest partner community for any LMS.
Instructure also offers a portfolio of products and services designed specifically for other edtech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.
We’re looking for a customer-centric, analytical, and collaborative Product Marketing Manager to join our team in support of this strategic and rapidly growing market segment. The Product Marketing Manager will influence Go-To-Market strategy and build messaging for Instructure products and services offered to other EdTech providers, including our partner community. The ideal candidate will have demonstrated expertise and success working closely with product development teams, synthesizing market and competitive intel, developing external-facing messaging and content, enabling sales and customer success, and leading successful product/feature releases. 
This role will collaborate with stakeholders across the business in Marketing, Sales, Partnerships, Customer Success, Product Management and others to drive consistent, strategic launch of products and services, both internally and externally. 

Responsibilities

• Product and market expertise: Demonstrate deep customer knowledge and be the voice of the customer and buyer to functional teams. Identify and understand EdTech and broader B2B market trends and challenges. Get to know product functionality inside and out.
• Core messaging and positioning: Synthesize inputs across customer feedback, market research, and competitive intelligence to define target segments and develop associated core positioning and messaging for product and services.
• Release readiness: Influence the product roadmap via market and customer expertise, determine what level of support releases need, and ensure relevant materials are updated/created.
• Content development and industry events: Create compelling product marketing collateral, including presentations, case studies, thought leadership, and website content. Support the development of engaging programming at industry conferences and events.
• Partner program evangelism: Gain close familiarity with partner program offerings and benefits and understand synergies with B2B product offerings. Proactively identify and support opportunities for strategic co-marketing with partners.
• Sales enablement: Support broader sales enablement plans by developing associated tools including presentations and data sheets, competitive analysis and battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies. 

Experience

• 3+ years of product marketing experience in Education and/or Enterprise B2B software.
• Experience working closely with marketing communications, demand gen marketing, product management, services and field sales teams to achieve shared revenue goals.
• Experience managing major product releases for mid-sized technology organizations.
• Experience marketing through multiple channels including direct sales, agent/resellers and other channel partners.
• Experience building and managing partner or customer marketing programs.
• Demonstrated customer knowledge and solid execution of competitive marketing strategies.
• Ability to research competitor’s capabilities and express unique differentiators.

Skills

• Ability to think strategically while possessing exceptional attention to detail.
• Strong analytical and quantitative capability to determine market opportunities which drive roadmap decisions.
• Superior collaboration skills and ability to build relationships and work effectively with multiple stakeholders.
• Self-motivated with the ability to creatively problem solve, prioritize and manage competing demands in a fast paced environment.
• Excellent communication, both written and verbal, as well as presentation skills required.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.