Marketing Liaison PACE Program

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing!

When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

Benefits day 1
Mileage reimbursement
Schedule-Monday-Friday-days

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services.
This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.

Education and Experience

• Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
• Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
• Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
• Fluency in English and Spanish (written and verbal) required
• Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
• Prior formal sales or marketing training preferred

Certificates, Licenses, Registrations

• Valid Florida Driver’s License, current auto insurance, and reliable transportation required
• Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position
• Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire

Core Competencies

Communication & Relationship Management

• Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families
• Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations
• Skilled in identifying needs, addressing concerns, and overcoming objections with professionalism

Analytical & Strategic Thinking

• Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy
• Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets
• Basic understanding of statistical concepts such as averages, percentages, and trend analysis

Professional & Technical Skills

• Strong written communication and documentation skills
• Proficiency with CRM systems to track referral activity and pipeline management
• Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing

Position Responsibilities (Not All-Inclusive)

Growth & Market Development

• Achieve defined monthly, quarterly, and annual enrollment and referral growth targets
• Execute strategic outreach plans aligned with organizational census and market share goals
• Identify and develop new referral sources across healthcare systems and community organizations
• Analyze referral trends and implement strategies to improve conversion rates and referral quality

Referral Partner Engagement

• Serve as the primary liaison to referral partners including:
  • Physician practices
  • Hospitals and health systems
  • Skilled nursing and assisted living facilities
  • Home health agencies
  • Veterans Administration
  • Area Agency on Aging and community-based organizations
• Conduct bilingual presentations, in-services, and educational sessions to increase program awareness
• Provide ongoing education on:
  • PACE program benefits and services
  • Medicare and Medicaid eligibility guidelines
  • Clinical and social advantages of community-based care versus institutional settings

Sales Execution & Pipeline Management

• Plan and execute effective sales calls, including:
  • Pre-call planning and research
  • Relationship development
  • Needs assessment and solution presentation
  • Objec