Associate Director, Social Content and Engagement Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

We are seeking an experience Associate Director, Social Content & Engagement Strategy to join our Social Strategy practice to develop and execute social media marketing campaigns. Candidates must possess a true passion for building innovative experiences and uncovering the insights that will guide the creation of breakthrough social content to engage specific target audiences in support of unique business goals. 

Responsibilities:  

• Drives social strategy and channel planning for large social programs across all channels, with specific expertise in using social to connect touch points throughout the larger brand ecosystem 
• Partners closely with creative leads to ensure ideas and concepts are social at the core, innovative and executable from a platform guidelines perspective 
• Manage asset trafficking and campaign execution with media agency 
• Creates, guides, and delivers strategic social planning through creative briefs, communication plans, social marketing/experience marketing plans, competitive research, social consumer insights/trend audits 
• Collaborate closely with partner agencies to facilitate campaign concepting and execution 
• Consults on Paid, Owned and Earned (POE) tactics across campaigns 
• Ensures content/messaging across channels is on-brand and that the brand voice remains consistent 
• Architects innovative social experiences and strategies that engages consumers and moves them towards overall brand objectives 
• Contributes thought leadership to promote best-in-class thinking and client delivery for social programs 
• Demonstrates excellent project management, problem solving, interpersonal, client, presentation, and communication skills.  
• Supervises, trains and mentors junior level employees 
• Supports knowledge sharing between the Social Strategy and Content Marketing practices 
• Supports and contributes to business development opportunities 

Qualifications

• 7-9+ years of dedicated social media experience in an agency environment 
• Must have active accounts across key social media platforms 
• Experience concepting, delivering and executing social media programs for leading brands 
• Proven ability to create high level social strategies 
• Deep knowledge of all aspects of the social space: platforms, vendors, measurement 
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams  
• Understands basic research techniques and methodologies and use them to support development/execution of client campaigns 
• Possess a proven knowledge of major and emerging social channels, the specific rules of engagement for brands/advertisers on each as well as general platform policies 
• A keen eye for detail, proactive disposition and process driven
• Ability to multitask and thrive in a fast-paced, dynamic environment

Additional Information

Compensation Range: $47.36 - $79.57/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met.